Leading the conversations that impact each and every member of the workforce
Across a truly integrated platform, HR Leader delivers critical workplace intelligence, industrial relations updates, talent strategies, inspiration, motivation, and leadership for Australia’s HR professionals and people managers. Backed by a highly talented editorial team widely acknowledged as experts in their field, HR Leader is trusted at all levels – from the Fair Work Ombudsman and workplace regulators to chief people officers, HR business partners, and culture practitioners across organizations large and small.
Who is HR Leader?
HR Leader is passionate about HR and leadership, and as part of Momentum Media, we’re equipped to provide the dedicated support and inspiration the industry needs to move forward at pace. We’re experiencing the biggest evolution in how people work, and what people expect from work, in a lifetime. This dramatic shift has put HR and people leaders front and centre of their organisations, shaping the agenda for sourcing and leading the talent of tomorrow. HR is no longer struggling to get a seat at the table; they’re leading the conversations that impact each and every member of the workforce. HR Leader has been created for the new generation of HR and people leaders, arising from unprecedented workplace changes due to COVID-19.The team is here to lead the industry through this very exciting but challenging time.
Why advertise with HR Leader
Highly targeted: Reach key people in the HR industry. 22% of the HR Leader's audience are decision-makers.
Frequency and reach: A unique platform providing daily exposure for your business with over 41,400+ monthly unique users
Integrated platform: Deliver your message via multiple communication channels and bespoke touchpoints like news website, daily e-Newsletter, podcast, livestreaming, research and intelligence and events to name a few.
Sophisticated messaging: Utilise content marketing initiatives to drive reader engagement through inspired content and storytelling powered by industry leading editorial team.
Key stats and developments
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HR Leader website Users per month on average
0
HR Leader website Pageviews per month on average
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HR Leader email and EDM subscription-base
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HR Leader daily eNewsletter Open Rate
0
HR Leader podcast listens per month on average
Audience Breakdown
Professional services
Education
Defence, security, cyber
Fast-Moving Consumer Goods
Agribusiness
Construction, real estate
Transportation and logistics
Government
Healthcare
Industrial, materials, manufacturing
Sports and entertainment
Technology, media and telecommunications
Travel, tourism, hospitality
Other
1 to 4
5 to 19
20 to 199
200 to 1,000
Over 1,000
Proudly partnered with
Advertising Opportunities
HR Leader Digital
HR Leader provides clients with a variety of display ad placements that are tailored to our engaged audience. Our display portfolio can help brands in achieving goals ranging from brand building to direct response. This digital platform represents a powerful mechanism for immediate and continued connectivity with over 41,400+ professionals visiting the site monthly and over 9,000+ subscribers to the Daily Bulletin eNewsletter. HR Leader has an integrated multimedia suite of assets that range from our breaking news website, daily email bulletin, regular digests, podcasts, webcasts, expert reports, socials, and more.
Digital Advertising Rates
to receive our latest advertising rates, package options, and campaign recommendations tailored to your advertising goals.
WEBSITE
Scrolling Gutters
SOV: 50%
CTR: 0.4%
Impressions per month: 22,000
Popup
SOV: 50%
CTR: 0.27%
Impressions per month: 13,000
Billboard
SOV: 33%
CTR: 0.15%
Impressions per month: 20,000
Premium News Tile
SOV: 33%
CTR: 0.13%
Impressions per month: 27,600
Superbanner
SOV: 33%
CTR: 0.05%
Impressions per month: 26,700
MREC
SOV: 33%
CTR: 0.04%
Impressions per month: 27,500
Native
SOV: N/A
CTR: 0.19%
Impressions per month: 22,500
WEBSITE
Title
SOV
CTR
Impressions per month
Rate per month
Scrolling Gutters
50%
0.4%
22,000
Popup
50%
0.27%
13,000
Billboard
33%
0.15%
20,000
Premium News Tile
33%
0.13%
27,600
Superbanner
33%
0.05%
26,700
MREC
33%
0.04%
27,500
Native
N/A
0.19%
22,500
ENEWSLETTER
Leaderboard
CTR: 0.23%
Impressions per month: 62,000
Banner A
CTR: 0.15%
Impressions per month: 62,000
Banner B
CTR: 0.19%
Impressions per month: 62,000
Banner C
CTR: 0.07%
Impressions per month: 62,000
Native (4x insertions)
CTR: 0.54%
Impressions per month: 12,400
ENEWSLETTER
Title
CTR
Impressions per month
Rate per month
Leaderboard
0.23%
62,000
Banner A
0.15%
62,000
Banner B
0.19%
62,000
Banner C
0.07%
62,000
Native (4x insertions)
0.54%
12,400
DIRECT MARKETING
Solus eDM
CTR: 3.26%
Impressions per send: 2,400
DIRECT MARKETING
Title
CTR
Impressions per send
Rate per send
Solus eDM
3.26%
2,400
Digital Specs
Scrolling Gutters
Desktop 300x600 x2
Tablet 720x210
Mobile 320x186
Popup
Desktop 720x500
Tablet 720x820
Mobile 320x520
Billboard
Desktop 970x250
Tablet 720x90
Mobile 320x50
Premium News Tile
Desktop 800x250
Tablet 720x225
Mobile 320x100
Superbanner
Desktop 300x600
Tablet 720x820
MREC
Desktop 300x250
Native
Desktop 70 characters headline, 170 characters standfirst
Tablet 720x820
Mobile 320x520
Leaderboard
Desktop 600x120
Mobile 400x400
Banner A
Desktop 600x120
Mobile 400x400
Banner B
Desktop 600x120
Mobile 400x400
Banner C
Desktop 600x120
Mobile 400x400
Banner D
Desktop 600x120
Mobile 400x400
-desktop.png#joomlaImage://local-images/Digital Specs/Native-(4x-insertions)-desktop.png?width=1200&height=727)
Native (4x insertions)
Desktop 70 characters headline, 170 characters standfirst
Solus eDM
Desktop (N/A)
Discover more with HR Leader DISCOVER Sponsored Content Hub
Your voice within the industry
DISCOVER is the ultimate platform for commercial content, tailored specifically for HR Leader's audience. Our platform provides a comprehensive and in-depth view of the latest insights, innovation and thought leadership from our esteemed partners. Whether it's a thought-provoking article, a captivating podcast or an engaging video, DISCOVER is the go-to destination for industry-leading content that will capture the imagination of your audience. With a well-crafted, content-based marketing strategy, DISCOVER ensures that your brand enjoys greater engagement and stays longer in the memory of your target market than standard display creatives. Our platform consolidates all channels to deliver outstanding results for your marketing campaign. By partnering with DISCOVER, you gain a powerful voice in the industry, which is heard through multi-channel packages described in detail below. Get ready to showcase your brand's thought leadership and engage with a wider audience, all under one roof.
How do HR professionals DISCOVER content?
Discover Hub
With its own tab highlighted on the navigation bar, available on all pages, users can quickly and easily jump to the latest DISCOVER content, all housed in one dedicated area.
On the page itself, content is housed in chronological order, showcasing the content partner and expected read time.
In addition, DISCOVER content will also be tagged to the most relevant section of the website. For example, if your content is relevant to ‘Sales & marketing’, your article will be tagged accordingly and can be found in both DISCOVER and the ‘Sales & marketing’ section of the site.
View technical specifications click here.
DISCOVER exclusive marketing packages
Maximise your reach and influence
Are you looking to take your DISCOVER content marketing to the next level and reach a wider audience of HR professionals? Look no further than our specially designed DISCOVER packages, carefully crafted to suit every budget and requirement.Our comprehensive packages are built with multi-channel distribution in mind, ensuring that your content gets maximum exposure and reaches the right audience through their preferred channel. Our packages offer a variety of placements that are also available separately. Whether it's social media posts, email, or website placements, we've got you covered. We can even create a bespoke package tailored to your specific needs and goals.
Digital
only
Podcast episode sponsorship
Podcast promoted on HR Leader daily news bulletin
Promoted through a solus eDM to HR Leader database
Promoted through a digital feature landing page on the HR Leader website
Promoted through a website native advert for a month
Promoted via four native adverts in the daily e-bulletin
Promoted through social posts across LinkedIn, Facebook and X
Promoted across Google Display Network to HR Leader databse (100k Impressions)
SPECIAL PACKAGE RATE + GST
Experience the power of DISCOVER and take your content marketing to the next level.
Let’s get started
We’d love to hear from you! For general inquiries, feel free to use the form below. We aim to respond within 24–48 hours.
Contact our team
Or if you would like to discuss any aspect of HR Leader partnership proposal in further detail, please do not hesitate to reach out directly to HR Leader commercial team.
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Rhiannon Thackwray
Account Executive