HR Leader

Australia's leading website servicing all segments of Australia's legal industry.

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Leading the conversations that impact each and every member of the workforce

HR Leader is passionate about HR and leadership, and as part of Momentum Media, we’re equipped to provide the dedicated support and inspiration the industry needs to move forward at pace. We’re experiencing the biggest evolution in how people work, and what people expect from work, in a lifetime. This dramatic shift has put HR and people leaders front and centre of their organisations, shaping the agenda for sourcing and leading the talent of tomorrow. HR is no longer struggling to get a seat at the table; they’re leading the conversations that impact each and every member of the workforce. HR Leader has been created for the new generation of HR and people leaders, arising from unprecedented workplace changes due to COVID-19.The team is here to lead the industry through this very exciting but challenging time.

Who is HR Leader?

HR Leader is passionate about HR and leadership, and as part of Momentum Media, we’re equipped to provide the dedicated support and inspiration the industry needs to move forward at pace. We’re experiencing the biggest evolution in how people work, and what people expect from work, in a lifetime. This dramatic shift has put HR and people leaders front and centre of their organisations, shaping the agenda for sourcing and leading the talent of tomorrow. HR is no longer struggling to get a seat at the table; they’re leading the conversations that impact each and every member of the workforce. HR Leader has been created for the new generation of HR and people leaders, arising from unprecedented workplace changes due to COVID-19.The team is here to lead the industry through this very exciting but challenging time.

Who is HR Leader?

Why advertise with HR Leader

Highly targeted: Reach key people in the HR industry. 22% of the HR Leader's audience are decision-makers.

Frequency and reach: A unique platform providing daily exposure for your business with over 41,400+ monthly unique users

Integrated platform: Deliver your message via multiple communication channels and bespoke touchpoints like news website, daily e-Newsletter, podcast, livestreaming, research and intelligence and events to name a few.

Sophisticated messaging: Utilise content marketing initiatives to drive reader engagement through inspired content and storytelling powered by industry leading editorial team.

Key stats and developments

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HR Leader website Users per month on average

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HR Leader website Pageviews per month on average

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HR Leader email and EDM subscription-base

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HR Leader daily eNewsletter Open Rate

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HR Leader podcast listens per month on average

Audience Breakdown

Position grouping
Industry breakdown – HR and recruitment

Professional services

35%

Education

5%

Defence, security, cyber

1%

Fast-Moving Consumer Goods

2%

Agribusiness

1%

Construction, real estate

10%

Transportation and logistics

2%

Government

2%

Healthcare

5%

Industrial, materials, manufacturing

5%

Sports and entertainment

1%

Technology, media and telecommunications

7%

Travel, tourism, hospitality

5%

Other

17%
Organisation size
1 to 4
11%
5 to 19
14%
20 to 199
34%
200 to 1,000
25%
Over 1,000
17%
Role in purchasing tech
Role in hiring process
Role in driving workplace and governance initiatives
Use of external recruitment agencies

Proudly partnered with

How we measure success

Awareness: Impressions, total opens and open rate

Build familiarity across the legal industry.

Education: Time on page, listens, watch time and engagement

Help tell richer stories that educate the market.

Direct Leads: Downloads, click-through rate and captured intent

Turn awareness into pipeline with measurable conversion signals.

Marketing funnel: Awareness, Education and Direct Leads
Digital advertising opportunities

Advertising Opportunities

Awareness: Impressions, total opens and open rate

Build familiarity across the legal industry.

Education: Time on page, listens, watch time and engagement

Help tell richer stories that educate the market.

Direct Leads: Downloads, click-through rate and captured intent

Turn awareness into pipeline with measurable conversion signals.

Advertising Opportunities

HR Leader Digital

HR Leader provides clients with a variety of display ad placements that are tailored to our engaged audience. Our display portfolio can help brands in achieving goals ranging from brand building to direct response. This digital platform represents a powerful mechanism for immediate and continued connectivity with over 41,400+ professionals visiting the site monthly and over 9,000+ subscribers to the Daily Bulletin eNewsletter. HR Leader has an integrated multimedia suite of assets that range from our breaking news website, daily email bulletin, regular digests, podcasts, webcasts, expert reports, socials, and more.

Digital Advertising Rates

WEBSITE

Popup

Rate per month: $6,950

SOV: 5%

CTR: 0.27%

Impressions per month: 13,000

Scrolling Gutters

Rate per month: $6,950

SOV: 5%

CTR: 0.4%

Impressions per month: 22,000

Billboard

Rate per month: $5,950

SOV: 33%

CTR: 0.15%

Impressions per month: 20,000

Superbanner

Rate per month: $3,450

SOV: 33%

CTR: 0.05%

Impressions per month: 26,700

Premium News Tile

Rate per month: $3,950

SOV: 33%

CTR: 0.13%

Impressions per month: 27,600

Native

Rate per month: $2,950

SOV: 33%

CTR: 0.19%

Impressions per month: 22,500

MREC

Rate per month: $2,950

SOV: 33%

CTR: 0.04%

Impressions per month: 27,500

ENEWSLETTER

Native (4x insertions)

Rate per month: $6,000

CTR: 0.54%

Impressions per month: 62,000

Banner A

Rate per month: $4,500

CTR: 0.15%

Impressions per month: 62,000

Leaderboard

Rate per month: $5,000

CTR: 0.23%

Impressions per month: 62,000

Banner C

Rate per month: $3,500

CTR: 0.07%

Impressions per month: 62,000

Banner B

Rate per month: $4,000

CTR: 0.19%

Impressions per month: 62,000

DIRECT MARKETING

Solus eDM

Rate per send: $6,500

CTR: 3.26%

Impressions per send: 2,400

Digital Specs

Discover more

Discover more with HR Leader DISCOVER Sponsored Content Hub

Your voice within the industry

DISCOVER is the ultimate platform for commercial content, tailored specifically for HR Leader's audience. Our platform provides a comprehensive and in-depth view of the latest insights, innovation and thought leadership from our esteemed partners. Whether it's a thought-provoking article, a captivating podcast or an engaging video, DISCOVER is the go-to destination for industry-leading content that will capture the imagination of your audience. With a well-crafted, content-based marketing strategy, DISCOVER ensures that your brand enjoys greater engagement and stays longer in the memory of your target market than standard display creatives. Our platform consolidates all channels to deliver outstanding results for your marketing campaign. By partnering with DISCOVER, you gain a powerful voice in the industry, which is heard through multi-channel packages described in detail below. Get ready to showcase your brand's thought leadership and engage with a wider audience, all under one roof.

Experience the power of DISCOVER and take your content marketing to the next level.

How do lawyers DISCOVER this custom content?

The DISCOVER Hub

With its own tab highlighted on the navigation bar, available on all pages, users can quickly and easily jump to the latest DISCOVER content, all housed in one dedicated area.

On the page itself, content is housed in chronological order, showcasing the content partner and expected read time.

In addition, DISCOVER content will also be tagged to the most relevant section of the website. For example, if your content is relevant to ‘Sales & marketing’, your article will be tagged accordingly and can be found in both DISCOVER and the ‘Sales & marketing’ section of the site.

View technical specifications click here.

DISCOVER exclusive marketing packages

Maximise your reach and influence

Are you looking to take your DISCOVER content marketing to the next level and reach a wider audience of HR professionals? Look no further than our specially designed DISCOVER packages, carefully crafted to suit every budget and requirement.Our comprehensive packages are built with multi-channel distribution in mind, ensuring that your content gets maximum exposure and reaches the right audience through their preferred channel. Our packages offer a variety of placements that are also available separately. Whether it's social media posts, email, or website placements, we've got you covered. We can even create a bespoke package tailored to your specific needs and goals.

Podcast &
Digital
Digital
only
Podcast
Digital Feature

Let’s get started

We’d love to hear from you! For general inquiries, feel free to use the form below. We aim to respond within 24–48 hours.

Contact our team

Or if you would like to discuss any aspect of Lawyers Weekly partnership proposal in further detail, please do not hesitate to reach out directly to Lawyers Weekly commercial team.