Podcast Advertising - Content Specifications

If you have created your own Podcast advertisement to the right length (30 seconds) send through the MP3 file and we can run this for you. However, we do also offer a creative service to build your Podcast advertisement for you.

If you choose to go with this service, we will need the following from you:

• A document with 75-100 words including a call to action
• An indication on the music or mood for the advertisement (ie energetic, calm, upbeat, informative)
• What type of voice you would like to speak (ie female or male, young or mature)

We have also provided some tips to get the most out of your Podcast campaign:

1. Get to the point

You have a short period of time to grab the audience’s attention, so get them engaged from the beginning and keep them interested.

2. Know your audience and the current environment

Make sure what you are talking about is relevant to the audience you are trying to connect with and is applicable to the current times. It is best to research trends within your industry, discussions currently playing out, and any roadblocks in the industry that your business can assist our users with.

3. The Goldilocks length

This will depend on the outcomes you are trying to achieve, but generally you want your ad to be about 75-100 words in length. Providing too much information may confuse or lose your audience from the main message.

4. Include a call to action (CTA)

Enable your audience to take action upon hearing your ad by including a call to action at the end and throughout the recorded piece. Coupon codes or easy to recall website addresses/phone numbers can help your audience reach you faster, and also allow you to track the effectiveness of your podcast campaign.

5. Make it memorable

You want your brand name and ad to be top of mind when our audience is looking for the product or service that you offer, so don’t stuff too much information into your advertisement and repeat the main points that are likely to result in action.

We have provided some examples of podcast advertisements we have run that have yielded some great results, and hopefully provide you with some guidance and inspiration.

https://www.dropbox.com/sh/x767aldgimjp83s/AABsLXofjPr3m0gh1hrR0rSca?dl=0

https://www.dropbox.com/sh/0q4k22835h0q7nk/AABHRwVAFCDw9ermC1VXiuS8a?dl=0

https://www.dropbox.com/sh/41ngfpi19x6srm0/AADGClwqVj-BMD0kuwJD7J73a?dl=0

If you have any questions or need any further clarification please reach out to Carl Mazzolo at This email address is being protected from spambots. You need JavaScript enabled to view it.