Scrolling Gutters
Device and Dimensions
File Format:
JPG, GIF, Animated, GIF, PNG or HTML5. Third party serving
Max file size:
150KB
The most dominant position on Lawyers Weekly, offering maximum impact and brand positioning. Appearing on every desktop page, your advert will scroll with the user down the length of the entire page, ensuring maximum visibility. This premium advertisement position is exclusive to one advertiser per run and is the highest performing advert unit for both clicks and impressions.
Features: Enables two unique creatives – one for each side of the page.
Digital Advertising Rates
$6,950
SOV: 5%
CTR: 0.4%
Impressions per month: 22,000
Rate per month
$6,950
SOV
5%
CTR
0.4%
Impressions per month
22,000
Creative is required as two separate creatives, although you can run the same creative on both sides. Previous campaigns show that creative that compliments each other rather than being identical tends to perform better.
Results for the scrolling gutters are similar to the skin, however since these gutters scroll with the user they are in view for the entire user session. This factor can be great for brand awareness campaigns.
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Average impressions per month*
0
Average CTR*
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