Our audiences: Accountants

The accounting industry is a vibrant and innovative profession that connects businesses and tax paying Australians across the nation.

The accounting sector is riding a wave of massive change. Digital disruption is having an enormous impact across the industry, driving a shift from the traditional compliance-based service offering to a more value-add business advisory model.

While change of this magnitude could easily, and understandably, create fear amongst practitioners, the profession has overwhelmingly embraced the new digital environment.

Very few people enter the accounting profession with compliance activities in mind; rather, they join to help businesses succeed and drive clients’ wealth. The advances in technology, the growing automation and the increasing computerisation all provide accountants the opportunity to do just this.

With around 38,000 accountants in public practice in Australia the profession supports the backbone of the country’s economy. Advising businesses small, medium and large, accountants are vital to the success of the nation.

While cloud technologies have already had a massive impact on what accountants can do, the greatest advances still lie ahead. New technologies will allow accountants to push the boundaries further and provide more and better services to clients.

Importantly, in this time of change, the industry has come together to achieve one simple goal – better client outcomes. Like never before, firms (large and small), the industry bodies, software providers and the government are all working together to drive the profession forward.

These really are exciting times to be an accountant – and the best is yet to come.