The first module sits in the highest position at the top right-hand side of every content page on the site. Clearly labelled DISCOVER, it houses 4 pieces of content with a clean and simple headline and the expected read time.
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Highly relevant and custom content helps build trust with your target market, showcase your unique capabilities, provide insight into your business and ultimately improve conversions and generate leads over a sustained period.
DISCOVER brings our users closer to custom content more so than ever before, closer to the insights, innovation and thought leadership of the leading businesses and product providers in the third-party distribution channel. Through targeted content and a multi-channel marketing program, DISCOVER content allows brokers to deep dive into the businesses and their products and services that are ultimately shaping the way brokers do business. We encourage our users to explore our unique DISCOVER platform through multiple content channels, keeping brokers up to date with the latest and most relevant information designed to help them make more informed decisions on how they can maintain and grow their own business.
DISCOVER gives our clients a voice and an incomparable chance to reach our audience, showcasing their products and services through custom content, supported by a multi-channel marketing approach.
With its own tab highlighted on the navigation bar, available on all pages, users can quickly and easily jump to the latest DISCOVER content, all housed in one dedicated area.
On the page itself, content is housed in chronological order, showcasing the content partner and expected read time.
In addition, DISCOVER content will also be tagged to the most relevant section or category of the website. For example, if your content is relevant to ‘Sales & Marketing’, your article will be tagged accordingly and can be found in both DISCOVER and the ‘Sales & Marketing’ section of the site.
With all your content housed on a dedicated company profile page, users can easily access a rich bank of information related to your business. Over time this dedicated page will become highly populated and easily searchable, leveraging The Adviser’s reputation and SEO tactics to drive consistent traffic to your profile.
Two content modules are used to ensure DISCOVER content is easily accessible at any time.
The first module sits in the highest position at the top right-hand side of every content page on the site. Clearly labelled DISCOVER, it houses 4 pieces of content with a clean and simple headline and the expected read time.
The second module is strategically positioned on the homepage of The Adviser, directly under the ‘Latest News’ module. This module houses 3 content pieces also ordered in chronological order, but displaying the intro image of the articles.
Are you looking to take your DISCOVER content marketing to the next level and reach a wider audience of brokers? Look no further than our specially designed DISCOVER packages, carefully crafted to suit every budget and requirement.
Our comprehensive packages are built with multi-channel distribution in mind, ensuring that your content gets maximum exposure and reaches the right brokers through their preferred channel.
Our packages offer a variety of placements that are also available separately. Whether it’s social media posts, natives, or print placements, we’ve got you covered. We can even create a bespoke package tailored to your specific needs and goals.
The Adviser's e-Bulletins provide increased reach and cut through, landing in the inboxes of over 30,000 brokers.
The Adviser Bulletin native, a daily newsletter from Monday to Saturday that features breaking news and market intelligence.
The Adviser DISCOVER Bulletin, a dedicated weekly e-Bulletin showcasing only DISCOVER content.
With a combined reach of approximately 20,000 brokers, social media platforms offer a relaxed and social setting where your content can gain attention and generate engagement.
Similar to the email native placement, the website version runs natively within the homepage module, and strategically positioned within all article pages.
The DISCOVER dashboard analytics tool lets you measure your advertising ROI as well as track clicks and trends, exclusive to the DISCOVER packages.
Within the DISCOVER packages, we offer a unique opportunity to promote your content through our offsite campaigns, which target The Adviser users on a range of relevant sites beyond our platform.
By advertising on a range of other relevant sites, we can further drive traffic back to your content and increase the overall reach of your message.
The Adviser DISCOVER podcast, print and digital packages
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Value |
Podcast, Print & Digital Package |
Print & Digital Package |
Advanced Multi-channel Package |
Introductory Package |
|
In-focus podcast sponsorship |
$8,500 +GST |
✓ |
- |
- |
- |
Print feature transcribed from the podcast |
$5,950 +GST |
✓ |
- |
- |
- |
Print full page sponsored content or content template |
$4,250 +GST |
- |
✓ |
✓ |
- |
Article hosted on a bespoke The Adviser landing page |
Complimentary |
✓ |
✓ |
✓ |
✓ |
Article hosted on The Adviser company profile page |
Complimentary |
✓ |
✓ |
✓ |
✓ |
Daily bulletin natives |
$6,000 +GST |
4 |
4 |
4 |
4 |
Social posts across LinkedIn, Facebook and Twitter |
Complimentary |
4 |
4 |
4 |
4 |
DISCOVER PREMIUM placements bulletin insertions |
$4,000 +GST |
2 |
2 |
- |
- |
DISCOVER Standard placements bulletin insertions |
$2,000 +GST |
- |
- |
2 |
1 |
Website native placement |
$4,000 +GST |
1 month |
1 month |
1 month |
1 month |
Inclusion in organic web modules |
Complimentary |
✓ |
✓ |
✓ |
✓ |
Reporting display page access |
Complimentary |
✓ |
✓ |
✓ |
✓ |
Inclusions in grouped audience extension campaign (min 50 clicks) |
$3,000 +GST |
✓ |
✓ |
- |
- |
Standard rate +GST (to book each item individually) |
$31,450 |
$21,250 |
$16,250 |
$11,000 |
|
Special package price (+GST): |
$22,950 |
$14,950 |
$11,950 |
$8,950 |
|
Discount |
Save 27% |
Save 30% |
Save 26% |
Save 19% |