Cut through the noise and hit your target market more effectively with Lawyers Weekly
Lawyers Weekly is Australia’s trusted voice on the business of law, connecting advertisers with over 200,000 engaged legal professionals. Align your brand with premium content delivered by respected journalists and reach the heart of the legal industry. With unmatched credibility and reach, we help brands influence the decision-makers shaping the future of law.
The legal insight hub
Discover a world of legal intelligence through Lawyers Weekly, the go-to source for staying informed about the legal landscape. With up-to-the-minute news, comprehensive analysis, and tailored content, Lawyers Weekly keeps you at the forefront of industry shifts. Beyond its news-breaking reporting, Lawyers Weekly stands as a proactive force in shaping and advancing the landscape of legal business in Australia. Offering an array of avenues for engagement with the legal sector — via the website, daily news bulletin, sponsored articles, podcasts and live streams —Lawyers Weekly reigns as the premier legal platform. Whether you’re an individual, business, or organization seeking to drive impact within the legal industry through strategic marketing and messaging, Lawyers Weekly is your unmatched platform of choice.
Why Lawyers Weekly
Unveiling insights: Lawyers Weekly is the gateway to the latest trends, news and analysis in the legal sphere. Showcasing in-depth coverage of industry shifts, regulatory updates, and groundbreaking case studies.
Timely updates: Our audience receive real-time news alerts on crucial developments directly to their inbox.
Connect and collaborate: Join Australia’s largest community of legal minds – share insights, engage in discussions, and build invaluable connections within the industry.
Data-driven decisions: Make informed decisions with confidence. Benefit from data-backed reports, surveys and expert opinions that provide you with the insights you need to guide your decisions.
Skill enhancement: Showcase your dedication andexpertise when elevating our audience’s knowledge and skills with webinars, articles, and enriching content.
Excellence recognition: Celebrate outstanding achievements in the legal field with us. Lawyers Weekly showcases exemplary work, innovative strategies and remarkable contributions through various awards and recognition programs.
Key stats and developments
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Lawyers Weekly website Pageviews per month on average
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Lawyers Weekly website Users per month on average
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People who attended Lawyers Weekly awards and conferences in 2024
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EDM subscribers
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Lawyers Weekly daily email Open Rate on average
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Lawyers Weekly email Opens per month on average
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Lawyers Weekly monthly podcast listens on average
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Lawyers Weekly job board views per month, on average
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Lawyers Weekly social media reach
Audience Breakdown
1-10
11- 50
51-200
201-500
501-1,000
1,001-5,000
5,001-10,000
10,000+
Senior Associate
Lawyer
Partner
Solicitor
Associate
Special Counsel
Principal
Director
Barrister
Paralegal
Legal Counsel
Law Clerk
Attorney
Consultant
Legal Assistant
Senior Lawyer
Principal Lawyer
Senior Legal Counsel
Associate
Lawyer
Partner
Special Counsel
Support Staff
Director
Barrister
Counsel Law
Clerk
Attorney
Proudly partnered with
Why Lawyers Weekly
Awareness: Impressions, total opens, open rate.
Brand awareness refers to the familiarity of consumers with a particular product or service. A brand awareness campaign seeks to familiarize the public with a new or revised product and differentiate it from the competition. Social media has become an important new tool in brand awareness marketing.
Education: Impressions, total opens, time on page, listen/watch time.
Building a brand requires more strategy now than ever before due to the onset of social media, blogging, and the growth of e-commerce. The most recognisable and successful companies optimise digital
Direct Leads: Downloads, Click through rate.
Direct leads are any leads that do not result from a referring website or have tracking information. Direct leads come straight to your site.
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Advertising Opportunities
Lawyers Weekly Digital
Lawyers Weekly website (www.lawyersweekly.com.au) and Daily Bulletin eNewsletter is the go-to for the Australian legal industry delivering news, insightful analyses and features, business intelligence, exclusive
research and reports that empower legal professionals to run a successful business. These digital platform represents a powerful mechanism for immediate and continued connectivity with over 426,900 professionals visiting the site monthly and over 46,000 subscribers to the Daily Bulletin eNewsletter.
Our range of advertising options can support any campaign or initiative, with tactical delivery including fully- featured display, content marketing, direct lead-generation and conversion-based marketing,
plus other brand-based executions.
Digital Advertising Rates
to receive our latest advertising rates, package options, and campaign recommendations tailored to your advertising goals.
WEBSITE
Popup
SOV: 33%
CTR: 0.16%
Impressions per month: 95,000
Scrolling Gutters
SOV: 50%
CTR: 0.23%
Impressions per month: 155,000
Billboard
SOV: 33%
CTR: 0.15%
Impressions per month: 102,000
Premium News Tile
SOV: 33%
CTR: 0.11%
Impressions per month: 100,000
Superbanner
SOV: 33%
CTR: 0.04%
Impressions per month: 109,000
Native
SOV: N/A
CTR: 0.10%
Impressions per month: 186,000
WEBSITE
Title
SOV
CTR
Impressions per month
Rate per month
Popup
33%
0.16%
95,000
Scrolling Gutters
50%
0.23%
155,000
Billboard
33%
0.15%
102,000
Premium News Tile
33%
0.11%
100,000
Superbanner
33%
0.04%
109,000
Native
N/A
0.10%
186,000
ENEWSLETTER
Leaderboard
CTR: 0.08%
Impressions per month: 378,000
Banner A
CTR: 0.04%
Impressions per month: 378,000
Banner B
CTR: 0.02%
Impressions per month: 378,000
Native (4x insertions)
CTR: 0.14%
Impressions per month: 63,000
ENEWSLETTER
Title
CTR
Impressions per month
Rate per month
Leaderboard
0.08%
378,000
Banner A
0.04%
378,000
Banner B
0.02%
378,000
Native (4x insertions)
0.14%
63,000
DIRECT MARKETING
Solus eDM
CTR: 1.04%
Impressions per send: 12,700
DIRECT MARKETING
Title
CTR
Impressions per send
Rate per send
Solus eDM
1.04%
12,700
Digital Specs
Scrolling Gutters
Desktop 300x600 x2
Tablet 720x210
Mobile 320x186
Popup
Desktop 720x500
Tablet 720x820
Mobile 320x520
Billboard
Desktop 970x250
Tablet 720x90
Mobile 320x50
Premium News Tile
Desktop 800x250
Tablet 720x225
Mobile 320x100
Superbanner
Desktop 300x600
Tablet 720x820
MREC
Desktop 300x250
Native
Desktop 70 characters headline, 170 characters standfirst
Tablet 720x820
Mobile 320x520
Leaderboard
Desktop 600x120
Mobile 400x400
Banner A
Desktop 600x120
Mobile 400x400
Banner B
Desktop 600x120
Mobile 400x400
Banner C
Desktop 600x120
Mobile 400x400
Banner D
Desktop 600x120
Mobile 400x400
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Native (4x insertions)
Desktop 70 characters headline, 170 characters standfirst
Solus eDM
Desktop (N/A)
Discover more with Lawyers Weekly DISCOVER Sponsored Content Hub
Your voice within the industry
DISCOVER is the ultimate platform for commercial content, tailored specifically for Lawyers Weekly’s audience. Our platformp rovidesa comprehensive and in-depth view of the latest insights, innovation and thought leadership from our esteemed partners. Whether it’s a thought-provoking article, a captivating podcast or an engaging video, DISCOVER is the go-to destination for industry-leading content that will capture the imagination of your audience.
With a well-crafted, content-based marketing strategy, DISCOVER ensures that your brand enjoys greater engagement and stays longer in the memory of your target market than standard display creatives. Our platform consolidates all channels to deliver outstanding results for your marketing campaign.
By partnering with DISCOVER, you gain a powerful voice in the industry, which is heard through multi-channel packages described in detail below. Get ready to showcase your brand’s thought leadership and engage with a wider audience, all under one roof.
How do lawyers DISCOVER content?
Discover Hub
With its own tab highlighted on the navigation bar, available on all pages, users can quickly and easily jump to the latest DISCOVER content, all housed in one dedicated area.
On the page itself, content is housed in chronological order, showcasing the content partner and expected read time.
In addition, DISCOVER content will also be tagged to the most relevant section of the website. For example, if your content is relevant to ‘Sales & marketing’, your article will be tagged accordingly and can be found in both DISCOVER and the ‘Sales & marketing’ section of the site.
View technical specifications click here.
DISCOVER exclusive marketing packages
Maximise your reach and influence
Are you looking to take your DISCOVER content marketing to the next level and reach a wider audience of law professionals?
Look no further than our specially designed DISCOVER packages, carefully crafter to suit every budget and requirement.
Our comprehensive packages are built with multi-channel distribution in mind, ensuring that your content gets maximum exposure and reaches the right law professionals through their preferred channel.
Our packages offer a variety of placements that are also available separately. Whether it’s social media posts, natives, or print placements, we’ve got you covered. We can even create a bespoke package tailored to your specific needs and goals.
Digital
only
Podcast sponsorship
Podcast promoted on Lawyers Weekly Daily Bulletin eNewsletter
Promoted through a Solus eDM to Lawyers Weekly database (46,000)
Promoted through a digital feature landing page on the Lawyers Weekly website
Promoted through a website native advert for a month
Promoted via four native adverts in the Lawyers Weekly daily news bulletin
Social media amplification, with paid promo and boosted posts available
Promoted across Google Display Network to Lawyers Weekly database (100k Impressions)
Data capture component
SPECIAL PACKAGE RATE + GST
Experience the power of DISCOVER and take your content marketing to the next level.
Let’s get started
We’d love to hear from you! For general inquiries, feel free to use the form below. We aim to respond within 24–48 hours.
Contact our team
Or if you would like to discuss any aspect of Lawyers Weekly partnership proposal in further detail, please do not hesitate to reach out directly to Lawyers Weekly commercial team.
