Lawyers weekly broadcasting network

Lawyers Weekly’s fastest growing, most popular form of qualitative content currently available. With a download rate of 31,000+ across all podcast content monthly, this medium enables opportunity to bring a more personal touch to the audience, whilst showcasing in-depth, thought-provoking content pieces. This is where your best storytellers can really thrive, encapsulate the audience and endear them to different areas of expertise in which you work, the problems you solve, and the forward-thinking approach in which you operate. Recorded in our North Sydney studio or via remote link.

• Up to 30 minute podcast with Lawyers Weekly managing editor, Jerome Doraisamy. Various podcast shows to fit your agenda/topics.
• Up to four participants.
• Sent out as an eDM to database of 46,000+.
• Hosted on Lawyers Weekly, Spotify, iTunes and other podcast apps. Drive your platform’s SEO with strategic content based links.
• Social media amplification.
• Featured in the Lawyers Weekly bulletin, every day for the week of the initial send.

Lawyers Weekly run a comprehensive seven-week marketing campaign across all channels to drive registrations.

Week 1: Webcast launch

• EDM #1
• Web and bulletin advert campaign
• Native promotions
• Social media promotions
• Lawyers Weekly editorial discussion. Editorial promoting the webcast

Week 2–4: Registration launch

• EDM #2, #3 and #4 (to maximise regs)
• Web and bulletin advert campaign
• Native promotions
• Editorial promoting the webcast
• Social media promotions

Week 5: Webcast livestream event

• Interactive video of the session broadcasted via livestream giving representatives (and guests) the opportunity to promote and answer audience questions.

Week 6–7: In case you missed it...

• EDM #5 and #6
• 2 week post event marketing campaign
• Data of all webcast registrants
• Video to be housed on Lawyers Weekly indefinitely