An influential partner to reach Australia's accountancy profession
Across a truly integrated platform Accountants Daily delivers critical insights, knowledge, technical updates, inspiration, motivation and leadership for Australia’s accountants. Backed by a highly- talented content team acknowledged as experts in their field, Accountants Daily is trusted at all levels – from the Australian Tax Office and federal regulators to practitioners at firms, large and small.
Who is Accountants Daily?
Launched for the industry in early 2014, Accountants Daily has quickly firmed its position as the go-to independent source of news for accountants nationally. Highly valued by the nation’s 2.2 million SMEs and the wider business community, accountants are critical – with Accountants Daily their tool to keep abreast of the latest trends, developments and direction of the accounting profession. The platform now connects with over 78,700 Australian accounting professionals every month across a truly integrated platform that utilises digital advertising, mobile, social, broadcast, podcast, research, educational resources, awards and conferences.
Why advertise with Accountants Daily
Highly targeted: Reach key people in the lucrative finance industry. 47% of Accountants Daily’s audience are decision-makers.
Frequency and reach: A unique platform providing daily exposure for your business with over 78,700 monthly unique users.
Integrated platform: Deliver your message via multiple communication channels and bespoke touchpoints like news website, daily e-Newsletter, podcast, livestreaming, research and intelligence and events to name a few.
Sophisticated messaging: Utilise content marketing initiatives to drive reader engagement through inspired content and storytelling powered by industry leading editorial team.
Key stats and developments
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Accountants Daily website Users
per month on average
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Accountants Daily website Pageviews
per month on average
0
People who attended Accountants
Daily awards and conferences in 2024
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Accountants Daily e-Newsletter and
EDM subscribers
0
Accountants Daily daily email Open Rate
on average
0
Accountants Daily email Opens per
month on average
0
Accountants Daily monthly podcast
listens, on average
0
Accountants Daily podcast listens per
episode, on average
0
Accountants Daily social media reach
Audience Breakdown
of Accountants Daily audience are decision makers
of Accountants Daily audienceoffer SMSF advice
of Accountants Daily audience work in a Public Practice
of Accountants Daily audience work as a Corporate Accountant
Proudly partnered with
How we measure success
Awareness: Impressions, total opens and open rate
Build familiarity across the legal industry.
Education: Time on page, listens, watch time and engagement
Help tell richer stories that educate the market.
Direct Leads: Downloads, click-through rate and captured intent
Turn awareness into pipeline with measurable conversion signals.
Advertising Opportunities
Awareness: Impressions, total opens and open rate
Build familiarity across the legal industry.
Education: Time on page, listens, watch time and engagement
Help tell richer stories that educate the market.
Direct Leads: Downloads, click-through rate and captured intent
Turn awareness into pipeline with measurable conversion signals.
Advertising Opportunities
Accountants Daily Digital
Accountants Daily website (www.accountantsdaily.com.au) and Daily Bulletin e-Newsletter is the go-to for Australian accountants delivering news, insightful analyses and features, business intelligence, exclusive research and reports that empower brokers to run a successful business. These digital platforms represent a powerful mechanism for immediate and continued connectivity with over 78,700 accounting professionals visiting the site monthly and over 40,000 subscribers to the Daily Bulletin e-Newsletter. Our range of advertising options can support any campaign or initiative, with tactical delivery including fully-featured display, content marketing, direct lead-generation and conversion- based marketing, plus other brand-based executions.
Digital Advertising Rates
WEBSITE
Popup
Rate per month: $7,950
SOV: 33%
CTR: 0.22%
Impressions per month: 67,500
Scrolling Gutters
Rate per month: $8,950
SOV: 5%
CTR: 0.21%
Impressions per month: 109,000
Billboard
Rate per month: $5,950
SOV: 33%
CTR: 0.18%
Impressions per month: 118,500
Superbanner
Rate per month: $5,750
SOV: 33%
CTR: 0.04%
Impressions per month: 116,000
Premium News Tile
Rate per month: $5,950
SOV: 33%
CTR: 0.13%
Impressions per month: 114,500
Native
Rate per month: $4,000
SOV: 2%
CTR: 0.17%
Impressions per month: 71,500
MREC
Rate per month: $4,250
SOV: 33%
CTR: 0.02%
Impressions per month: 114,000
WEBSITE
Title
Rate per month
SOV
CTR
Impressions per month
Popup
$7,950
33%
0.22%
67,500
Scrolling Gutters
$8,950
5%
0.21%
109,000
Billboard
$5,950
33%
0.18%
118,500
Superbanner
$5,750
33%
0.04%
116,000
Premium News Tile
$5,950
33%
0.13%
114,500
Native
$4,000
2%
0.17%
71,500
MREC
$4,250
33%
0.02%
114,000
ENEWSLETTER
Native (4x insertions)
Rate per month: $8,000
CTR: 0.18%
Impressions per month: 21,000
Banner A
Rate per month: $6,250
CTR: 0.05%
Impressions per month: 21,000
Leaderboard
Rate per month: $7,500
CTR: 0.06%
Impressions per month: 21,000
Banner B
Rate per month: $5,500
CTR: 0.02%
Impressions per month: 21,000
ENEWSLETTER
Title
Rate per month
CTR
Impressions per month
Native (4x insertions)
$8,000
0.18%
21,000
Banner A
$6,250
0.05%
21,000
Leaderboard
$7,500
0.06%
21,000
Banner B
$5,500
0.02%
21,000
DIRECT MARKETING
Solus eDM
Rate per send: $8,950
CTR: 2.27%
Impressions per send: 10,300
DIRECT MARKETING
Title
Rate per send
CTR
Impressions per send
Solus eDM
$8,950
2.27%
10,300
Digital Specs
Banner A
Desktop 600x120 | 600x90
Tablet 720x820
Mobile 400x400 | 400x300
Billboard
Desktop 970x250px
Tablet 720x90px
Mobile 320x50px
Leaderboard
Desktop 600x120
Tablet 720x820
Mobile 320x520
MREC
Desktop 300x250
Tablet 720x820
Mobile 320x520
Native
Desktop 70 characters headline, 170 characters standfirst
Tablet 720x820
Mobile 320x520
Native (4x insertions)
Desktop 70 characters headline, 170 characters standfirst
Tablet 720x820
Mobile 320x520
Popup
Desktop 720x500
Tablet 720x820
Mobile 320x520
Premium News Tile
Desktop 800x250
Tablet 720x225
Mobile 320x100
Scrolling Gutters
Desktop 300x600 x2
Tablet 720x210
Mobile 320x186
Solus eDM
Desktop Desktop (N/A)
Tablet 720x820
Mobile 320x520
Superbanner
Desktop 300x600
Tablet 720x820
Mobile 320x520
Video Banner
Desktop Max 1920 x 1080 Min 960 x 540
Tablet 720x820
Mobile 320x520
Banner C
Desktop 600x120 | 600x90
Tablet 720x820
Mobile 400x400 | 400x300
Banner D
Desktop 600x120 | 600x90
Tablet 720x820
Mobile 400x400 | 400x300
Banner B
Desktop 600x120 | 600x90
Tablet 720x820
Mobile 400x400 | 400x300
Discover more with Accountants Daily DISCOVER Sponsored Content Hub
Your voice within the industry
DISCOVER is the ultimate platform for commercial content, tailored specifically for Accountants Daily's audience. Our platform provides a comprehensive and in-depth view of the latest insights, innovation and thought leadership from our esteemed partners. Whether it's a thought-provoking article, a captivating podcast or an engaging video, DISCOVER is the go-to destination for industry-leading content that will capture the imagination of your audience. With a well-crafted, content-based marketing strategy, DISCOVER ensures that your brand enjoys greater engagement and stays longer in the memory of your target market than standard display creatives. Our platform consolidates all channels to deliver outstanding results for your marketing campaign. By partnering with DISCOVER, you gain a powerful voice in the industry, which is heard through multi-channel packages described in detail below. Get ready to showcase your brand's thought leadership and engage with a wider audience, all under one roof.
Experience the power of DISCOVER and take your content marketing to the next level.
How do lawyers DISCOVER this custom content?
The DISCOVER Hub
With its own tab highlighted on the navigation bar, available on all pages, users can quickly and easily jump to the latest DISCOVER content, all housed in one dedicated area.
On the page itself, content is housed in chronological order, showcasing the content partner and expected read time.
In addition, DISCOVER content will also be tagged to the most relevant section of the website. For example, if your content is relevant to ‘Sales & marketing’, your article will be tagged accordingly and can be found in both DISCOVER and the ‘Sales & marketing’ section of the site.
View technical specifications click here.
DISCOVER exclusive marketing packages
Maximise your reach and influence
Are you looking to take your DISCOVER content marketing to the next level and reach a wider audience of accounting professionals? Look no further than our specially designed DISCOVER packages, carefully crafted to suit every budget and requirement.Our comprehensive packages are built with multi-channel distribution in mind, ensuring that your content gets maximum exposure and reaches the right audience through their preferred channel. Our packages offer a variety of placements that are also available separately. Whether it's social media posts, email, or website placements, we've got you covered. We can even create a bespoke package tailored to your specific needs and goals.
Digital
only
Podcast episode sponsorship
Podcast promoted on Accountants Daily daily news bulletin
Promoted through a Solus eDM to Accountants Daily database
Promoted through a digital feature landing page on the Accountants Daily website
Promoted through a website native advert for a month
Promoted via four native adverts in the daily e-bulletin
Promoted through social posts across LinkedIn, Facebook and X
Promoted across Google Display Network to Accountants Daily database (100k Impressions)
SPECIAL PACKAGE RATE + GST
Let’s get started
We’d love to hear from you! For general inquiries, feel free to use the form below. We aim to respond within 24–48 hours.
Contact our team
Or if you would like to discuss any aspect of Lawyers Weekly partnership proposal in further detail, please do not hesitate to reach out directly to Lawyers Weekly commercial team.
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