Connecting Australia’s trusted accountants with information to drive business growth
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An influential partner to reach Australia's accountancy profession
Across a truly integrated platform Accountants Daily delivers critical insights, knowledge, technical updates, inspiration, motivation and leadership for Australia’s accountants. Backed by a highly- talented content team acknowledged as experts in their field, Accountants Daily is trusted at all levels – from the Australian Tax Office and federal regulators to practitioners at firms, large and small.
Who is Accountants Daily?
Launched for the industry in early 2014, Accountants Daily has quickly firmed its position as the go-to independent source of news for accountants nationally. Highly valued by the nation’s 2.2 million SMEs and the wider business community, accountants are critical – with Accountants Daily their tool to keep abreast of the latest trends, developments and direction of the accounting profession. The platform now connects with over 78,700 Australian accounting professionals every month across a truly integrated platform that utilises digital advertising, mobile, social, broadcast, podcast, research, educational resources, awards and conferences.
Why advertise with Accountants Daily
Highly targeted: Reach key people in the lucrative finance industry. 47% of Accountants Daily’s audience are decision-makers.
Frequency and reach: A unique platform providing daily exposure for your business with over 78,700 monthly unique users.
Integrated platform: Deliver your message via multiple communication channels and bespoke touchpoints like news website, daily e-Newsletter, podcast, livestreaming, research and intelligence and events to name a few.
Sophisticated messaging: Utilise content marketing initiatives to drive reader engagement through inspired content and storytelling powered by industry leading editorial team.
Key stats and developments
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Accountants Daily website Users
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Accountants Daily website Pageviews
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People who attended Accountants
Daily awards and conferences in 2025
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Accountants Daily e-Newsletter and
EDM subscribers
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Accountants Daily daily email Open Rate
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Accountants Daily email Opens per
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Accountants Daily monthly podcast
listens, on average
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Accountants Daily podcast listens per
episode, on average
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Accountants Daily social media reach
Audience Breakdown
1-10
11-50
51-200
201-1,000
1,000+
Decision Makers
Offer SMSF Advice
Public Practice
Corporate Accountant
Proudly partnered with
Advertising Opportunities
Accountants Daily Digital
Accountants Daily website (www.accountantsdaily.com.au) and Daily Bulletin e-Newsletter is the go-to for Australian accountants delivering news, insightful analyses and features, business intelligence, exclusive research and reports that empower brokers to run a successful business. These digital platforms represent a powerful mechanism for immediate and continued connectivity with over 78,700 accounting professionals visiting the site monthly and over 40,000 subscribers to the Daily Bulletin e-Newsletter. Our range of advertising options can support any campaign or initiative, with tactical delivery including fully-featured display, content marketing, direct lead-generation and conversion- based marketing, plus other brand-based executions.
Digital Advertising Rates
to receive our latest advertising rates, package options, and campaign recommendations tailored to your advertising goals.
WEBSITE
Scrolling Gutters
SOV: 50%
CTR: 0.21%
Impressions per month: 109,000
Popup
SOV: 33%
CTR: 0.22%
Impressions per month: 67,500
Billboard
SOV: 33%
CTR: 0.18%
Impressions per month: 118,500
Premium News Tile
SOV: 33%
CTR: 0.13%
Impressions per month: 114,500
Superbanner
SOV: 33%
CTR: 0.04%
Impressions per month: 116,000
MREC
SOV: 33%
CTR: 0.02%
Impressions per month: 114,000
Native
SOV: N/A
CTR: 0.17%
Impressions per month: 71,500
WEBSITE
Title
SOV
CTR
Impressions per month
Rate per month
Scrolling Gutters
50%
0.21%
109,000
Popup
33%
0.22%
67,500
Billboard
33%
0.18%
118,500
Premium News Tile
33%
0.13%
114,500
Superbanner
33%
0.04%
116,000
MREC
33%
0.02%
114,000
Native
N/A
0.17%
71,500
ENEWSLETTER
Leaderboard
CTR: 0.06%
Impressions per month: 333,600
Banner A
CTR: 0.05%
Impressions per month: 333,600
Banner B
CTR: 0.02%
Impressions per month: 333,600
Native (4x insertions)
CTR: 0.18%
Impressions per month: 21,000
ENEWSLETTER
Title
CTR
Impressions per month
Rate per month
Leaderboard
0.06%
333,600
Banner A
0.05%
333,600
Banner B
0.02%
333,600
Native (4x insertions)
0.18%
21,000
DIRECT MARKETING
Solus eDM
CTR: 2.27%
Impressions per send: 10,300
DIRECT MARKETING
Title
CTR
Impressions per send
Rate per send
Solus eDM
2.27%
10,300
Digital Specs
Scrolling Gutters
Desktop 300x600 x2
Tablet 720x210
Mobile 320x186
Popup
Desktop 720x500
Tablet 720x820
Mobile 320x520
Billboard
Desktop 970x250
Tablet 720x90
Mobile 320x50
Premium News Tile
Desktop 800x250
Tablet 720x225
Mobile 320x100
Superbanner
Desktop 300x600
Tablet 720x820
MREC
Desktop 300x250
Native
Desktop 70 characters headline, 170 characters standfirst
Tablet 720x820
Mobile 320x520
Leaderboard
Desktop 600x120
Mobile 400x400
Banner A
Desktop 600x120
Mobile 400x400
Banner B
Desktop 600x120
Mobile 400x400
Banner C
Desktop 600x120
Mobile 400x400
Banner D
Desktop 600x120
Mobile 400x400
-desktop.png#joomlaImage://local-images/Digital Specs/Native-(4x-insertions)-desktop.png?width=1200&height=727)
Native (4x insertions)
Desktop 70 characters headline, 170 characters standfirst
Solus eDM
Desktop (N/A)
Discover more with Accountants Daily DISCOVER Sponsored Content Hub
Your voice within the industry
DISCOVER is the ultimate platform for commercial content, tailored specifically for Accountants Daily's audience. Our platform provides a comprehensive and in-depth view of the latest insights, innovation and thought leadership from our esteemed partners. Whether it's a thought-provoking article, a captivating podcast or an engaging video, DISCOVER is the go-to destination for industry-leading content that will capture the imagination of your audience. With a well-crafted, content-based marketing strategy, DISCOVER ensures that your brand enjoys greater engagement and stays longer in the memory of your target market than standard display creatives. Our platform consolidates all channels to deliver outstanding results for your marketing campaign. By partnering with DISCOVER, you gain a powerful voice in the industry, which is heard through multi-channel packages described in detail below. Get ready to showcase your brand's thought leadership and engage with a wider audience, all under one roof.
How do accountants DISCOVER content?
Discover Hub
With its own tab highlighted on the navigation bar, available on all pages, users can quickly and easily jump to the latest DISCOVER content, all housed in one dedicated area.
On the page itself, content is housed in chronological order, showcasing the content partner and expected read time.
In addition, DISCOVER content will also be tagged to the most relevant section of the website. For example, if your content is relevant to ‘Sales & marketing’, your article will be tagged accordingly and can be found in both DISCOVER and the ‘Sales & marketing’ section of the site.
View technical specifications click here.
DISCOVER exclusive marketing packages
Maximise your reach and influence
Are you looking to take your DISCOVER content marketing to the next level and reach a wider audience of law professionals?
Look no further than our specially designed DISCOVER packages, carefully crafter to suit every budget and requirement.
Our comprehensive packages are built with multi-channel distribution in mind, ensuring that your content gets maximum exposure and reaches the right professionals through their preferred channel.
Our packages offer a variety of placements that are also available separately. Whether it’s social media posts, natives, or print placements, we’ve got you covered. We can even create a bespoke package tailored to your specific needs and goals.
Experience the power of DISCOVER and take your content marketing to the next level.
Let’s get started
We’d love to hear from you! For general inquiries, feel free to use the form below. We aim to respond within 24–48 hours.
Contact our team
Or if you would like to discuss any aspect of Accountants Daily partnership proposal in further detail, please do not hesitate to reach out directly to Lawyers Weekly commercial team.
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Brendan Halligan
Senior Account Manager
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Matthew North
Account Manager