Popup

Device and Dimensions

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The popup (or interscroller on mobile devices) is the pre-eminent audience engagement advertising unit on the website. It will greet every visitor on their arrival to the site no matter what page they enter. This position is exclusive to one advertiser, ensuring that your advert is not competing with any other brand or messaging.
The interscroller is the mobile application of this unit appearing on every article page at strategic gaps.

Features: Run-of-site that features two weekly per IP address.

Features: View Technical Specification sheet

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Popup — Desktop

Digital Advertising Rates

$7,950

SOV: 33%

CTR: 0.22%

Impressions per month: 67,500

Based on recommendations by the 'Better Ads Standards', Momentum Media has changed the function of this ad unit from a regular popup to be more of a 'prestitial' ad unit, appearing before the content of the page appears.
The Desktop Popup has undergone quite a number of changes this year, so these results are based on the reports since the last changes were made to the ad unit. It still remains one of our most highly engaged ad units.

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