Smart Property Investment

The authoritative voice for Australia’s property investment community

For over a decade, Smart Property Investment has informed and educated property investors on the tactics and strategies to create wealth through property. Standing by the mantra ‘for investors, by investors’, this definitive resource is built on the unique position that Smart Property Investment shares, warts and all, its own property investment journey.

Who is Smart Property Investment

As a premier property investment website, SPI delivers the latest news, insights and expert advice through unbiased commentary, features, extensive research tools, state reports and real-life investor profiles. By analysing the latest market trends, hotspots and strategies, SPI helps every Australian property investor make the right decisions for wealth-creation. Recognised as the most reliable and trusted platform in Australia, SPI is at the forefront of property investment with over a decade of influence, establishing ourselves as the most respected media brand in the industry. Not only does SPI take pride in its news breaking reporting, but also in the way it plays an active role in shaping and progressing the way property investment is conducted in Australia. SPI is backed by Momentum Media, one of Australia’s most progressive and successful media company that brings together esteemed professionals to create energised and connected professional communities across different sectors. Through a Smart Property Investment online campaign, you can reach all types of Australian investors across states and territories by utilising cutting-edge digital touchpoints, including web advertising, EDMs, podcast and native content. Build your business profile, increase brand awareness and drive new business leads with SPI, your influential partner in the property investment industry.

Why advertise with SPI

Quality journalism: Position your message alongside superior content generated by experienced Smart Property Investment editorial team

Highly targeted: Connect with residential property investors and homebuyers looking to build and expand their portfolios

Maximum influence: Reach property investors while they are making decisions how to – and where to– invest

Innovation: Collaborate on bespoke digital campaigns, with an elite digital team on hand to work with your team in putting ideas into action

Sophisticated storytelling: Utilise content marketing to drive reader engagement through inspired content and storytelling

Frequency and reach: A unique, integrated platform offering daily exposure of your business, services and products

High-touch: Directly influence an audience of over 200,000 property investor community through traditional call-toaction digital media advertising campaigns

Integrated platform: Engage our readers through the daily e-Bulletin, website, direct EDMs, sponsored content and podcast

Key statistics and developments

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SPI website Sessions per month on average

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SPI website Unique Users per month on average

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SPI Property Showcase podcast average downloads per month

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SPI podcast network total downloads

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SPI e-Newsletter and EDM subscribers

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SPI social media reach

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SPI website Impressions per month on average

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SPI show podcast average donwloads per month

Audience Breakdown

Company size

1-10

13.72%

11-50

23.14%

51-200

18.36%

201-500

10.69%

501-1,000

9.42%

1,001-5,000

16.2%

5,001-10,000

2.76%

10,000+

5.31%

Industry breakdown (21,467 surveyed)

Senior Associate

8%

Lawyer

7.5%

Partner

7.3%

Solicitor

5.2%

Associate

5%

Special Counsel

4%

Principal

2.7%

Director

2.5%

Barrister

2.5%

Paralegal

2.1%

Legal Counsel

1%

Law Clerk

1%

Attorney

0.9%

Consultant

0.8%

Legal Assistant

0.6%

Senior Lawyer

0.6%

Principal Lawyer

0.6%

Senior Legal Counsel

0.6%

Seniority Level

Email distribution by state

Top 10 titles by email database (10,338 emails)

Associate

2,794

Lawyer

2,736

Partner

2,236

Special Counsel

854

Support Staff

599

Director

541

Barrister

533

Counsel Law

415

Clerk

206

Attorney

199

Proudly partnered with

How we measure success

Awareness: Impressions, total opens and open rate

Build familiarity across the legal industry.

Education: Time on page, listens, watch time and engagement

Help tell richer stories that educate the market.

Direct Leads: Downloads, click-through rate and captured intent

Turn awareness into pipeline with measurable conversion signals.

Advertising Opportunities

Awareness: Impressions, total opens and open rate

Build familiarity across the legal industry.

Education: Time on page, listens, watch time and engagement

Help tell richer stories that educate the market.

Direct Leads: Downloads, click-through rate and captured intent

Turn awareness into pipeline with measurable conversion signals.

Advertising Opportunities

Smart Property Investment Digital

Smart Property Investment website and Daily Bulletin eNewsletter is the go-to for the Australian real estate industry delivering news, insightful analyses and features, business intelligence, exclusive research and reports that empower real estate professionals to run a successful business. These digital platform represents a powerful mechanism for immediate and continued connectivity with over 103,000 professionals visiting the site monthly and over 30,000 subscribers to the Daily Bulletin eNewsletter.Our range of advertising options can support any campaign or initiative, with tactical delivery including fully- featured display, content marketing, direct lead-generation and conversion-based marketing, plus other brand-based executions.

Digital Advertising Rates

WEBSITE

Popup

Rate per month: $5,950

SOV: 5%

CTR: 0.29%

Impressions per month: 13,000

Scrolling Gutters

Rate per month: $7,950

SOV: 5%

CTR: 0.32%

Impressions per month: 25,000

Billboard

Rate per month: $3,450

SOV: 33%

CTR: 0.23%

Impressions per month: 19,000

Superbanner

Rate per month: $3,950

SOV: 33%

CTR: 0.07%

Impressions per month: 19,000

Premium News Tile

Rate per month: $3,450

SOV: 33%

CTR: 0.1%

Impressions per month: 15,000

WEBSITE

Title

Rate per month

SOV

CTR

Impressions per month

Popup

$5,950

5%

0.29%

13,000

Scrolling Gutters

$7,950

5%

0.32%

25,000

Billboard

$3,450

33%

0.23%

19,000

Superbanner

$3,950

33%

0.07%

19,000

Premium News Tile

$3,450

33%

0.1%

15,000

ENEWSLETTER

Native (4x insertions)

Rate per month: $4,000

CTR: 0.12%

Impressions per month: 37,000

Banner A

Rate per month: $3,950

CTR: 0.02%