An influential partner to reach Australia’s real estate industry
Real Estate Business has transformed the way in which the industry connects. A truly integrated and interactive platform delivering news, analyses, intelligence, rankings, sales and marketing strategies, podcasts, research and key target market reports to an audience of professional principals, sales agents and property managers.
Who is Real Estate Business
Since 2009 Australia’s real estate agencies, principals and agents have trusted REB (Real Estate Business) for information and insights critical to their business. Across a dedicated suite of digital assets, including web, mobile, podcasts, social, newsletters and broadcast channels – complemented by awards, events and benchmarking – REB has championed the growth and development of Australia’s residential real estate sales sector. In an industry under competitive tension through digitisation, disintermediation and challenging markets, REB provides leadership, insights, recognition and interpretation to keep agents engaged, driven and inspired. In particular, REB’s rankings, including the REB Top 100 Agents, are universally recognised as the measure for success in real estate and are highly coveted accolades that agents across the nation aspire for.
Why advertise with REB
Quality journalism: Position your message alongside superior content generated by experienced the Real Estate Business editorial team
Highly targeted: Connect with agents and key decision-makers in real estate
Integrated platform: Deliver your message via multiple communications channels and bespoke touchpoints. Engage our readers through the REB Daily eNewsletter, website, direct EDMs, sponsored content and podcasts
Innovation: Collaborate on bespoke digital campaigns, with an elite team working with you in putting ideas into action
Sophisticated storytelling: Utilise content marketing to drive reader engagement through inspired content and storytelling
Frequency and reach: A unique, integrated platform offering daily exposure of your business, services and products
High-touch: Directly influence an audience of over 65,000 through traditional call-to-action digital media advertising campaigns
Proven partner: Backed by one of Australia’s fastest growing and most awarded media information businesses Momentum Media
Key stats and developments
0
REB website Impressions per month on average
0
Year-on-year growth
0
REB e-Newsletter and EDM subscribers
0
REB e-Newsletter Opens per month on average
0
REB social media reach
0
REB podcast downloads per year
Audience Breakdown
National branded network
Independent
Boutique state-based branded network
Niche group
Metro
Regional town
Rural
Male
Female
Less than 1 year
1-5 years
6-10 years
11-20 years
21-30 years
Over 30 years
Proudly partnered with
Advertising Opportunities
Real Estate Business Digital
Real Estate Business website and Daily Bulletin eNewsletter is the go-to for the Australian real estate industry delivering news, insightful analyses and features, business intelligence, exclusive research and reports that empower real estate professionals to run a successful business. These digital platform represents a powerful mechanism for immediate and continued connectivity with over 78,000 professionals visiting the site monthly and over 38,000 subscribers to the Daily Bulletin eNewsletter. Our range of advertising options can support any campaign or initiative, with tactical delivery including fully- featured display, content marketing, direct lead-generation and conversion-based marketing, plus other brand-based executions.
Digital Advertising Rates
to receive our latest advertising rates, package options, and campaign recommendations tailored to your advertising goals.
WEBSITE
Scrolling Gutters
SOV: 50%
CTR: 0.26%
Impressions per month: 32,000
Popup
SOV: 50%
CTR: 0.22%
Impressions per month: 26,000
Native
SOV: N/A
CTR: 0.37%
Impressions per month: 10,000
Billboard
SOV: 33%
CTR: 0.14%
Impressions per month: 21,000
Premium News Tile
SOV: 33%
CTR: 0.11%
Impressions per month: 18,000
Superbanner
SOV: 33%
CTR: 0.06%
Impressions per month: 20,000
MREC
SOV: 33%
CTR: 0.03%
Impressions per month: 21,000
WEBSITE
Title
SOV
CTR
Impressions per month
Rate per month
Scrolling Gutters
50%
0.26%
32,000
Popup
50%
0.22%
26,000
Native
N/A
0.37%
10,000
Billboard
33%
0.14%
21,000
Premium News Tile
33%
0.11%
18,000
Superbanner
33%
0.06%
20,000
MREC
33%
0.03%
21,000
ENEWSLETTER
Leaderboard
CTR: 0.06%
Impressions per month: 272,000
Banner A
CTR: 0.03%
Impressions per month: 272,000
Banner B
CTR: 0.01%
Impressions per month: 272,000
Banner C
CTR: 0.01%
Impressions per month: 272,000
Native (4x insertions)
CTR: 0.33%
Impressions per month: 54,000
ENEWSLETTER
Title
CTR
Impressions per month
Rate per month
Leaderboard
0.06%
272,000
Banner A
0.03%
272,000
Banner B
0.01%
272,000
Banner C
0.01%
272,000
Native (4x insertions)
0.33%
54,000
DIRECT MARKETING
Solus eDM
CTR: 0.83%
Impressions per send: 14,000
DIRECT MARKETING
Title
CTR
Impressions per send
Rate per send
Solus eDM
0.83%
14,000
Digital Specs
Scrolling Gutters
Desktop 300x600 x2
Tablet 720x210
Mobile 320x186
Popup
Desktop 720x500
Tablet 720x820
Mobile 320x520
Billboard
Desktop 970x250
Tablet 720x90
Mobile 320x50
Premium News Tile
Desktop 800x250
Tablet 720x225
Mobile 320x100
Superbanner
Desktop 300x600
Tablet 720x820
MREC
Desktop 300x250
Native
Desktop 70 characters headline, 170 characters standfirst
Tablet 720x820
Mobile 320x520
Leaderboard
Desktop 600x120
Mobile 400x400
Banner A
Desktop 600x120
Mobile 400x400
Banner B
Desktop 600x120
Mobile 400x400
Banner C
Desktop 600x120
Mobile 400x400
Banner D
Desktop 600x120
Mobile 400x400
-desktop.png#joomlaImage://local-images/Digital Specs/Native-(4x-insertions)-desktop.png?width=1200&height=727)
Native (4x insertions)
Desktop 70 characters headline, 170 characters standfirst
Solus eDM
Desktop (N/A)
Discover more with Real Estate Business DISCOVER Sponsored Content Hub
Your voice within the industry
DISCOVER is the ultimate platform for commercial content, tailored specifically for Real Estate Business audience. Our platform provides a comprehensive and in-depth view of the latest insights, innovation and thought leadership from our esteemed partners. Whether it's a thought-provoking article, a captivating podcast or an engaging video, DISCOVER is the go-to destination for industry-leading content that will capture the imagination of your audience. With a well-crafted, content-based marketing strategy, DISCOVER ensures that your brand enjoys greater engagement and stays longer in the memory of your target market than standard display creatives. Our platform consolidates all channels to deliver outstanding results for your marketing campaign. By partnering with DISCOVER, you gain a powerful voice in the industry, which is heard through multi-channel packages described in detail below. Get ready to showcase your brand's thought leadership and engage with a wider audience, all under one roof.
How do real estate agents DISCOVER content?
Discover Hub
With its own tab highlighted on the navigation bar, available on all pages, users can quickly and easily jump to the latest DISCOVER content, all housed in one dedicated area.
On the page itself, content is housed in chronological order, showcasing the content partner and expected read time.
In addition, DISCOVER content will also be tagged to the most relevant section of the website. For example, if your content is relevant to ‘Sales & marketing’, your article will be tagged accordingly and can be found in both DISCOVER and the ‘Sales & marketing’ section of the site.
View technical specifications click here.
DISCOVER exclusive marketing packages
Maximise your reach and influence
Are you looking to take your DISCOVER content marketing to the next level and reach a wider audience of real estate professionals? Look no further than our specially designed DISCOVER packages, carefully crafted to suit every budget and requirement. Our comprehensive packages are built with multi-channel distribution in mind, ensuring that your content gets maximum exposure and reaches the right audience through their preferred channel. Our packages offer a variety of placements that are also available separately. Whether it's social media posts, email, or website placements, we've got you covered. We can even create a bespoke package tailored to your specific needs and goals.
Digital
only
Podcast episode sponsorship
Podcast promoted on Real Estate Business daily news bulletin
Promoted through a solus eDM to Real Estate Business database
Promoted through a digital feature landing page on the Real Estate Business website
Promoted through a website native advert for a month
Promoted via four native adverts in the daily e-bulletin
Promoted through social posts across LinkedIn, Facebook and X
SPECIAL PACKAGE RATE + GST
Experience the power of DISCOVER and take your content marketing to the next level.
Let’s get started
We’d love to hear from you! For general inquiries, feel free to use the form below. We aim to respond within 24–48 hours.
Contact our team
Or if you would like to discuss any aspect of Real Estate Business partnership proposal in further detail, please do not hesitate to reach out directly to Real Estate Business commercial team.
