Google Display Network
Audience Extension
Extend your campaign reach with targeted display activity across Google inventory.
| Rate CPM (Cost per thousand) | Min. Spend (per month) | Impressions |
|---|---|---|
| $50 | $5,000 | 100,000+ |
Rate CPM (Cost per thousand)
$50
Min. Spend (per month)
$5,000
Impressions
100,000+
Enhance your campaign's reach and attract more leads with the HR Leader audience extension powered by Google Display Network (GDN). Audience extension ads automatically adjust their size, appearance and format to fit available ad spaces. Your responsive ad might show as a native ad on one site and a text ad on another, automatically transforming itself to fit based on your targeting and campaign goals, thus providing a significantly better performance than image-based display ads that are built to different sizes.
Benefits
Optimise ads: When you create a responsive display ad by uploading different assets to Google Ads, Google uses a machine learning model to determine the optimal combination of assets for each ad slot based on predictions built from your performance history.
Broaden reach: Multiple assets can be uploaded per asset type (for example, multiple headlines, logos and images). The ads that Google assembles automatically adjust their size, appearance and format to fit just about any available ad space.
Save time: Using responsive display ads, you can reduce your overhead for managing ad portfolios within ad groups and campaigns, and dedicate more time to performance improvement.
