Helping you target, engage and influence the Australian defence industry
As a trusted source of news, intelligence and opinion for and about the Australian defence community, Defence Connect is THE platform that the industry consults every day.
Who is Defence Connect?
Established over 15 years ago, Defence Connect is now driven by a team of over 150 people working in Australia, New Zealand and the Philippines. Our events are genuine leaders in their fields and recognised externally as some of the best, having won over 25 awards for our work. It is this size and experience that enables us to serve truly world class products to all our audiences and deliver truly exceptional results to our commercial partners. As a 100% digital platform Defence Connect delivers the content our audience want in a medium, manner and timeliness that suits them. From the most senior government, military and industry personnel through the thousands of Australian SME’s the contribute to our sovereign supply chain, no other platform connects more people, more often than Defence Connect. Through a rich combination of newsletters, articles, podcasts and live streams, Defence Connect is the pre-eminent platform for any individual, business or organisation looking to influence and target the Australian defence industry with its marketing and key messaging.
Why advertise with Defence Connect
Highly targeted: Deliver your key marketing messages to key decision makers in an environment when they are engaged with content specifically about the Australian defence industry.
Quality journalism: Educate your target audience on the products and services you offer to the defence industry and help you remain top of mind when decision makers are taking action.
Proven partner: Improve your brand recall and status with your target audience by associating with a premium publication.
Key stats and developments
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Defence Connect website Users per month
0
Defence Connect daily eNewsletter Open Rate
0
Defence Connect website Pageviews per month
0
Defence Connect daily eNewsletter Opens per month
0
Defence Connect eNewsletter and EDM subscriber-base
Audience Breakdown
Commonwealth (government, CASG, ADF etc.)
Primes and large defence contractors
Defence SME’s
Others
Employee
Business Owner, C-Suite...
1-10
11-50
51-200
201-1000
1,001-5,000
5,001-10,000
10,000+
Proudly partnered with
Advertising Opportunities
Defence Connect Digital
The Defence Connect website (www.defenceconnect.au) and eNewsletter are Australia’s leading sources for Defence news, analysis and insights. We deliver breaking news, expert commentary, business intelligence, exclusive research, and reports that help industry leaders stay ahead. These digital platforms provide a powerful channel for continuous engagement, with over 237,000 professionals visiting the site monthly and 20,000 subscribers actively engaging with our daily eNewsletter. Our diverse range of advertising solutions supports brand awareness, lead generation, and targeted engagement, with options including display advertising, content marketing, direct lead-generation campaigns, and conversion-driven strategies.
Digital Advertising Rates
to receive our latest advertising rates, package options, and campaign recommendations tailored to your advertising goals.
WEBSITE
Scrolling Gutters
SOV: 50%
CTR: 0.26%
Impressions per month: 172,000
Popup
SOV: 33%
CTR: 0.23%
Impressions per month: 125,000
Billboard
SOV: 33%
CTR: 0.19%
Impressions per month: 184,000
Premium News Tile
SOV: 33%
CTR: 0.12%
Impressions per month: 170,000
Superbanner
SOV: 33%
CTR: 0.04%
Impressions per month: 174,000
WEBSITE
Title
SOV
CTR
Impressions per month
Rate per month
Scrolling Gutters
50%
0.26%
172,000
Popup
33%
0.23%
125,000
Billboard
33%
0.19%
184,000
Premium News Tile
33%
0.12%
170,000
Superbanner
33%
0.04%
174,000
ENEWSLETTER
Banner A
CTR: 0.05%
Impressions per month: 177,000
Banner B
CTR: 0.03%
Impressions per month: 177,000
Banner C
CTR: 0.05%
Impressions per month: 177,000
Native (4x insertions)
CTR: 0.4%
Impressions per month: 177,000
ENEWSLETTER
Title
CTR
Impressions per month
Rate per month
Banner A
0.05%
177,000
Banner B
0.03%
177,000
Banner C
0.05%
177,000
Native (4x insertions)
0.4%
177,000
DIRECT MARKETING
Solus eDM
CTR: 2%
Impressions per send: 6,650
DIRECT MARKETING
Title
CTR
Impressions per send
Rate per send
Solus eDM
2%
6,650
Digital Specs
Scrolling Gutters
Desktop 300x600 x2
Tablet 720x210
Mobile 320x186
Popup
Desktop 720x500
Tablet 720x820
Mobile 320x520
Billboard
Desktop 970x250
Tablet 720x90
Mobile 320x50
Premium News Tile
Desktop 800x250
Tablet 720x225
Mobile 320x100
Superbanner
Desktop 300x600
Tablet 720x820
MREC
Desktop 300x250
Native
Desktop 70 characters headline, 170 characters standfirst
Tablet 720x820
Mobile 320x520
Leaderboard
Desktop 600x120
Mobile 400x400
Banner A
Desktop 600x120
Mobile 400x400
Banner B
Desktop 600x120
Mobile 400x400
Banner C
Desktop 600x120
Mobile 400x400
Banner D
Desktop 600x120
Mobile 400x400
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Native (4x insertions)
Desktop 70 characters headline, 170 characters standfirst
Solus eDM
Desktop (N/A)
Discover more with Defence Connect
Your voice within the industry
DISCOVER is the ultimate platform for commercial content, tailored specifically for the Defence Connect audience. Our platform provides a comprehensive and in-depth view of the latest insights, innovation and thought leadership from our esteemed partners. Whether it's a thought-provoking article, a captivating podcast or an engaging video, DISCOVER is the go-to destination for industry-leading content that will capture the imagination of your audience. With a well-crafted, content-based marketing strategy, DISCOVER ensures that your brand enjoys greater engagement and stays longer in the memory of your target market than standard display creatives. Our platform consolidates all channels to deliver outstanding results for your marketing campaign. By partnering with DISCOVER, you gain a powerful voice in the industry, which is heard through multi-channel packages described in detail below. Get ready to showcase your brand's thought leadership and engage with a wider audience, all under one roof.
How does the Defence industry DISCOVER content?
Discover Hub
With its own tab highlighted on the navigation bar, available on all pages, users can quickly and easily jump to the latest DISCOVER content, all housed in one dedicated area.
On the page itself, content is housed in chronological order, showcasing the content partner and expected read time.
In addition, DISCOVER content will also be tagged to the most relevant section of the website. For example, if your content is relevant to ‘Sales & marketing’, your article will be tagged accordingly and can be found in both DISCOVER and the ‘Sales & marketing’ section of the site.
View technical specifications click here.
DISCOVER exclusive marketing packages
Maximise your reach and influence
Are you looking to take your DISCOVER content marketing to the next level and reach a wider audience of Australian Defence industry? Look no further than our specially designed DISCOVER packages, carefully crafted to suit every budget and requirement. Our comprehensive packages are built with multi-channel distribution in mind, ensuring that your content gets maximum exposure and reaches the right audience through their preferred channel. Our packages offer a variety of placements that are also available separately. Whether it's social media posts, email, or website placements, we've got you covered. We can even create a bespoke package tailored to your specific needs and goals.
Digital Feature
Feature
Podcast episode sponsorship
Podcast promoted on Defence Connect daily news bulletin
Promoted through a solus eDM to Defence Connect database
Promoted through a digital feature landing page on the Defence Connect website
Promoted through a website native advert for a month
Promoted via four native adverts in the daily e-bulletin
Promoted through social posts across LinkedIn, Facebook and X
SPECIAL PACKAGE RATE + GST
Experience the power of DISCOVER and take your content marketing to the next level.
Let’s get started
We’d love to hear from you! For general inquiries, feel free to use the form below. We aim to respond within 24–48 hours.
Contact our team
Or if you would like to discuss any aspect of Defence Connect partnership proposal in further detail, please do not hesitate to reach out directly to Defence Connect commercial team.
