Australian Aviation

Helping you target, engage and influence the Australian aviation industry

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Helping you target, engage and influence the Australian aviation industry

Established in 1977, our unparalleled expertise has seen us grow into the preferred multi-media news and information source for key decisionmakers across all sectors of the aviation industry. Through a rich combination of newsletters, articles, podcasts and print magazines, Australian Aviation is the pre-eminent platform for any business looking to influence and target the Australasian industry.

Who is Australian Aviation

Australian Aviation is an influential, integrated media brand connecting leading aviation industry professionals, commercial operators, and defence aviation leaders across digital, social, research, broadcast, webcast, podcast, and events. This multi-channel approach has transformed how the industry engages, combining trusted media with a sophisticated digital platform powered by data, enabling advertisers to connect with and influence key customers, airline executives, airport operators, and institutional stakeholders. Australian Aviation provides a unique platform for businesses seeking to build traction in the market and influence decision-makers across domestic and international aviation networks and aerospace supply chains.

Who is Australian Aviation

Why advertise with Australian Aviation

Quality journalism: Delivered every morning, this newsletter has all the latest happenings across the industry, announcements and developments to keep the industry informed. Updated throughout the day, it contains the latest news, insight, opinion and articles that will affect the industry today, tomorrow and beyond.

Highly targeted: Educate your target audience on the products and services you offer to the aviation industry and wider community, and help you remain top of mind when decision-makers are taking action. News alerts are delivered every afternoon, this alert takes a deep-dive into a key issue of the day.

Integrated platform: Australian aviation has weekly podcast with a key stakeholders, livestream panel discussions of the latest key issues affecting aviation and its impact on the industry and digital editions focusing on a specific sector and contain long form takes on the programs, technology, sovereign capability and issues surrounding them.

Sophisticated storytelling: Improve your brand recall and status with your target audience by associating Australian Aviation's print magazine and industry-leading events. We deliver one of the longest standing aviation print magazines in the world. It provides informative editorial coverage on the issues affecting the industry, and the factors influencing the development of the industry. It has been recognised as playing an active role in shaping and advancing the professional and community industry in Australia.

Key stats and developments

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Australian Aviation average monthly page views

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Australian Aviation average monthly Users

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Australain Aviation podcast listeners per episode

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Australian Aviation eDM & e-newsletter subscribers

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Australian Aviation average monthly website sessions

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Australian Aviation social media followers

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Australian Aviation average monthly podcast listens

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Australian Aviation e-newletter open rate

Audience Breakdown

Readership occupation breakdown

of our readership work in Aviation Operations and SMEs

37%

work for a Airline

25%

work for General and Regional Aviation

15%

work for Educational Institutions and Providers

10%

work in Military or Civil Defence

8%
Readership income breakdown

household income of $100k - $149k

40%

household income of $150k - $249k

18%

household income of $250k - $300k

10%
Authoritative source

rate Australian Aviation as the authoritative source of industry news and views

97%

of our readership believe brands being advertised with us are of a high quality

87%

of our readership engaged with conversation, competitions or events supported by us

79%

of our readership have bought our advertised goods or services, or visited an advertiser’s website

71%

Proudly partnered with

air bp
airbus
attura
australian government
aviation australia
babcock
bae systems
boeing
bose
bravery trust
embraer
leidos
leonardo
lockheed martin
northrop grumman
rohde schwarz
textron aviation
thales
unsw aviation
wing

Advertising Opportunities

Australian Aviation Digital

Australian Aviation website (www.australianaviation.com.au) and Daily Bulletin e-Newsletter is the go-to for Australiasian aviation industry delivering news, insightful analyses and features, business intelligence, exclusive research and reports that empower decision-makers to run a successful business. These digital platforms represent a powerful mechanism for immediate and continued connectivity with over 200,000 professionals visiting the site monthly and over 18,000 subscribers to the Daily Bulletin e-Newsletter. Our range of advertising options can support any campaign or initiative, with tactical delivery including fully-featured display, content marketing, direct lead-generation and conversion- based marketing, plus other brand-based executions.

Digital Advertising Rates

to receive our latest advertising rates, package options, and campaign recommendations tailored to your advertising goals.

WEBSITE

Scrolling Gutters

SOV: 33%

CTR: 0.17%

Impressions per month: 190,000

Popup

SOV: 33%

CTR: 0.27%

Impressions per month: 98,000

Billboard

SOV: 33%

CTR: 0.21%

Impressions per month: 140,000

Premium News Tile

SOV: 5%

CTR: 0.14%

Impressions per month: 143,000

Superbanner

SOV: 33%

CTR: 0.06%

Impressions per month: 173,000

MREC

SOV: 33%

CTR: 0.03%

Impressions per month: 260,000

ENEWSLETTER

Banner A

CTR: 0.09%

Impressions per month: 217,000

Banner B

CTR: 0.07%

Impressions per month: 217,000

Banner C

CTR: 0.05%

Impressions per month: 217,000

Native (4x insertions)

CTR: 0.22%

Impressions per month: 43,000

DIRECT MARKETING

Solus eDM

CTR: 3.6%

Impressions per send: 11,200



Digital Specs

aa discover more

Discover more with Australian Aviation DISCOVER Sponsored Content Hub

Your voice within the industry

DISCOVER is the ultimate platform for commercial content, tailored specifically for Australian Aviation audience. Our platform provides a comprehensive and in-depth view of the latest insights, innovation and thought leadership from our esteemed partners. Whether it's a thought-provoking article, a captivating podcast or an engaging video, DISCOVER is the go-to destination for industry-leading content that will capture the imagination of your audience. With a well-crafted, content-based marketing strategy, DISCOVER ensures that your brand enjoys greater engagement and stays longer in the memory of your target market than standard display creatives. Our platform consolidates all channels to deliver outstanding results for your marketing campaign. By partnering with DISCOVER, you gain a powerful voice in the industry, which is heard through multi-channel packages described in detail below. Get ready to showcase your brand's thought leadership and engage with a wider audience, all under one roof.

Australian Aviation magazine

For over 40 years readers have been enjoying Australian Aviation magazine’s unique blend of insight, opinion and great photography from Australia’s best aviation writers and photographers.

Australian Aviation delivers one of the longest standing aviation print magazines in the world. It provides informative editorial coverage on the
issues affecting the industry, and the factors influencing the development of the industry. It has been recognised as playing an active role in shaping and advancing the professional and community industry in Australia.

Australian Aviation magazine

Print advertising rates and specs

Special execution: Coverwraps, inserts, belly bands and barn doors prices available upon request.

Australian Aviation

Full Page

Rate: $4,200

Double Page Spread

Rate: $7,500

Outside Back / Inside Front Cover

Rate: $4,750

Half Page

Rate: $2,100

Quarter Page

Rate: $1,200

Lift Out Poster (A3)

Rate: $4,750

*All prices exclude GST

Advertising specs

  • 5mm bleed required.
  • 10mm type safe area recommended.
  • 6mm gutter for DPS ads.
  • High-resolution PDFs. Image resolution of 300dpi.
  • CMYK only. No spot colours. Maximum ink weight of 300%.
Full page advertisement layout

Full page

(w) 210mm x (h) 297mm

Double page spread advertisement layout

Double page spread

(w) 420mm x (h) 297mm

Half page horizontal advertisement layout

Half page - horizontal

(w) 210mm x (h) 148.5mm

Half page vertical advertisement layout

Half page - vertical

(w) 105mm x (h) 297mm

Quarter page advertisement layout

Quarter page

(w) 105mm x (h) 148.5mm

*Static Digital App ad placements are included with double page, full page and half page print ad insertions at no extra charge. Supplemental rate discounts can be made available to advertisers across print plus digital platforms.

Print Deadline Submissions

AA Autumn

Ad booking deadline

25 February 2026

Material deadline

26 February 2026

AA Winter

Ad booking deadline

29 April 2026

Material deadline

30 April 2026

AA Spring

Ad booking deadline

29 July 2026

Material deadline

30 July 2026

AA Summer

Ad booking deadline

4 November 2026

Material deadline

5 November 2026

Australian Aviation podcast network

The Australian Aviation Podcast Network is a unique and dynamic channel you can use to target, influence and promote your key message to a heavily engaged audience. The Australian Aviation podcast is the #1 aviation podcast in Australia and averages 11,000+ listens per month.

SEE ADVERTISING RATES
Australian Aviation podcast network

How do aviation professionals DISCOVER content?

Discover Hub

With its own tab highlighted on the navigation bar, available on all pages, users can quickly and easily jump to the latest DISCOVER content, all housed in one dedicated area.

On the page itself, content is housed in chronological order, showcasing the content partner and expected read time.

In addition, DISCOVER content will also be tagged to the most relevant section of the website. For example, if your content is relevant to ‘Sales & marketing’, your article will be tagged accordingly and can be found in both DISCOVER and the ‘Sales & marketing’ section of the site.

Discover Hub

View technical specifications click here.

DISCOVER exclusive marketing packages

Maximise your reach and influence

Are you looking to take your DISCOVER content marketing to the next level and reach a wider audience of Australiasian aviation professionals? Look no further than our specially designed DISCOVER packages, carefully crafted to suit every budget and requirement.Our comprehensive packages are built with multi-channel distribution in mind, ensuring that your content gets maximum exposure and reaches the right audience through their preferred channel. Our packages offer a variety of placements that are also available separately. Whether it's social media posts, email, or website placements, we've got you covered. We can even create a bespoke package tailored to your specific needs and goals.

Podcast
Digital
Feature
Podcast
Print
Digital Feature

Let’s get started

We’d love to hear from you! For general inquiries, feel free to use the form below. We aim to respond within 24–48 hours.

Contact our team

Our team can help you explore advertising solutions, sponsorship opportunities and custom campaigns tailored to your goals. Contact us today to start the conversation and take your brand to new heights.