An influential partner to reach Australia’s accountancy profession
Across a truly integrated platform Accounting Times delivers critical insights, knowledge, technical updates, inspiration, motivation and leadership for Australia’s accountants. Backed by a highly-talented content team acknowledged as experts in their field, Accounting Times is trusted at all levels – from the Australian Tax Office and federal regulators to practitioners at firms, large and small.
Who is Accounting Times?
Accounting Times is a powerful new channel for advertisers to reach accounting professionals. Created for small to medium sized accounting practices, Accounting Times keeps our engaged readership abreast of the latest trends, developments and direction of the accounting profession. Across a truly integrated platform that utilises digital advertising, mobile, social, broadcast, podcast, research, awards and conferences, Accounting Times delivers critical insights, knowledge, technical updates, inspiration, motivation and leadership for Australia’s accountants. Backed by a highly-talented content team acknowledged as experts in their field, Accounting Times is trusted at all levels – from the Australian Tax Office and federal regulators to practitioners.
Why advertise with Accounting Times
Highly targeted: Reach key people in the lucrative finance industry. 47% of the Accounting Times audience are decision-makers
Frequency and reach: A unique platform providing daily exposure for your business with over 25,000 monthly unique users.
Integrated platform: Deliver your message via multiple communication channels and bespoke touchpoints like news website, daily e-Newsletter, research and intelligence and events to name a few.
Sophisticated messaging: Utilise content marketing initiatives to drive reader engagement through inspired content and storytelling powered by our industry leading editorial team
Key stats and developments
0
Accounting Times website
Users per month
0
Accounting Times website
Pageviews per month
0
Accounting Times eNewsletter
and EDM subscriber-base
0
Accounting Times daily
eNewsletter Open Rate
0
Accounting Times daily
eNewsletter Opens per month
Proudly partnered with
Campaign outcomes
Awareness: Impressions, total opens, open rate.
Brand awareness refers to the familiarity of consumers with a particular product or service. A brand awareness campaign seeks to familiarize the public with a new or revised product and differentiate it from the competition. Social media has become an important new tool in brand awareness marketing.
Education: Impressions, total opens, time on page, listen/watch time.
Building a brand requires more strategy now than ever before due to the onset of social media, blogging, and the growth of e-commerce. The most recognisable and successful companies optimise digital
Direct Leads: Downloads, Click through rate.
Direct leads are any leads that do not result from a referring website or have tracking information. Direct leads come straight to your site.
Advertising Opportunities
Accounting Times Digital
Accounting Times website (www.accountingtimes.com.au) and Daily Bulletin e-Newsletter is the go-to for Australian accountants delivering news, insightful analyses and features, business intelligence, exclusive research and reports that empower brokers to run a successful business. These digital platforms represent a powerful mechanism for immediate and continued connectivity with over 40,000+ accounting professionals visiting the site monthly and over 22,000+ subscribers to the Daily Bulletin e-Newsletter. Our range of advertising options can support any campaign or initiative, with tactical delivery including fully-featured display, content marketing, direct lead-generation and conversion- based marketing, plus other brand-based executions.
Digital Advertising Rates
to receive our latest advertising rates, package options, and campaign recommendations tailored to your advertising goals.
WEBSITE
Scrolling Gutters
SOV: 50%
CTR: 0.22%
Impressions per month: 25,000
Popup
SOV: 33%
CTR: 0.79%
Impressions per month: 19,800
Billboard
SOV: 33%
CTR: 0.15%
Impressions per month: 27,000
Superbanner
SOV: 33%
CTR: 0.11%
Impressions per month: 28,000
Premium News Tile
SOV: 33%
CTR: 0.12%
Impressions per month: 26,600
WEBSITE
Title
SOV
CTR
Impressions per month
Rate per month
Scrolling Gutters
50%
0.22%
25,000
Popup
33%
0.79%
19,800
Billboard
33%
0.15%
27,000
Superbanner
33%
0.11%
28,000
Premium News Tile
33%
0.12%
26,600
ENEWSLETTER
Leaderboard
CTR: 0.19%
Impressions per month: 165,000
Banner A
CTR: 0.1%
Impressions per month: 165,000
Banner B
CTR: 0.03%
Impressions per month: 165,000
Banner C
CTR: 0.01%
Impressions per month: 165,000
Native (4x insertions)
CTR: 0.5%
Impressions per month: 33,000
ENEWSLETTER
Title
CTR
Impressions per month
Rate per month
Leaderboard
0.19%
165,000
Banner A
0.1%
165,000
Banner B
0.03%
165,000
Banner C
0.01%
165,000
Native (4x insertions)
0.5%
33,000
DIRECT MARKETING
Solus eDM
CTR: 2.57%
Impressions per send: 5,900
DIRECT MARKETING
Title
CTR
Impressions per send
Rate per send
Solus eDM
2.57%
5,900
Digital Specs
Scrolling Gutters
Desktop 300x600 x2
Tablet 720x210
Mobile 320x186
Popup
Desktop 720x500
Tablet 720x820
Mobile 320x520
Billboard
Desktop 970x250
Tablet 720x90
Mobile 320x50
Premium News Tile
Desktop 800x250
Tablet 720x225
Mobile 320x100
Superbanner
Desktop 300x600
Tablet 720x820
MREC
Desktop 300x250
Native
Desktop 70 characters headline, 170 characters standfirst
Tablet 720x820
Mobile 320x520
Leaderboard
Desktop 600x120
Mobile 400x400
Banner A
Desktop 600x120
Mobile 400x400
Banner B
Desktop 600x120
Mobile 400x400
Banner C
Desktop 600x120
Mobile 400x400
Banner D
Desktop 600x120
Mobile 400x400
-desktop.png#joomlaImage://local-images/Digital Specs/Native-(4x-insertions)-desktop.png?width=1200&height=727)
Native (4x insertions)
Desktop 70 characters headline, 170 characters standfirst
Solus eDM
Desktop (N/A)
Discover more with Accounting Times DISCOVER Sponsored Content Hub
Your voice within the industry
DISCOVER is the ultimate platform for commercial content, tailored specifically for Accounting Times' audience. Our platform provides a comprehensive and in-depth view of the latest insights, innovation and thought leadership from our esteemed partners. Whether it's a thought-provoking article, a captivating podcast or an engaging video, DISCOVER is the go-to destination for industry-leading content that will capture the imagination of your audience. With a well-crafted, content-based marketing strategy, DISCOVER ensures that your brand enjoys greater engagement and stays longer in the memory of your target market than standard display creatives. Our platform consolidates all channels to deliver outstanding results for your marketing campaign. By partnering with DISCOVER, you gain a powerful voice in the industry, which is heard through multi-channel packages described in detail below. Get ready to showcase your brand's thought leadership and engage with a wider audience, all under one roof.
How do accountants DISCOVER content?
Discover Hub
With its own tab highlighted on the navigation bar, available on all pages, users can quickly and easily jump to the latest DISCOVER content, all housed in one dedicated area.
On the page itself, content is housed in chronological order, showcasing the content partner and expected read time.
In addition, DISCOVER content will also be tagged to the most relevant section of the website. For example, if your content is relevant to ‘Sales & marketing’, your article will be tagged accordingly and can be found in both DISCOVER and the ‘Sales & marketing’ section of the site.
View technical specifications click here.
DISCOVER exclusive marketing packages
Maximise your reach and influence
Are you looking to take your DISCOVER content marketing to the next level and reach a wider audience of accounting professionals? Look no further than our specially designed DISCOVER packages, carefully crafted to suit every budget and requirement.Our comprehensive packages are built with multi-channel distribution in mind, ensuring that your content gets maximum exposure and reaches the right audience through their preferred channel. Our packages offer a variety of placements that are also available separately. Whether it's social media posts, email, or website placements, we've got you covered. We can even create a bespoke package tailored to your specific needs and goals.
Digital
only
Podcast episode sponsorship
Podcast promoted on Accounting Times daily news bulletin
Promoted through a solus eDM to Accounting Times database
Promoted through a digital feature landing page on the Accounting Times website
Promoted through a website native advert for a month
Promoted via four native adverts in the daily e-bulletin
Promoted through social posts across LinkedIn, Facebook and X
SPECIAL PACKAGE RATE + GST
Experience the power of DISCOVER and take your content marketing to the next level.
Let’s get started
We’d love to hear from you! For general inquiries, feel free to use the form below. We aim to respond within 24–48 hours.
Contact our team
Or if you would like to discuss any aspect of Accountants Daily partnership proposal in further detail, please do not hesitate to reach out directly to Lawyers Weekly commercial team.
-
Brendan Halligan
Senior Account Manager
-
Matthew North
Account Manager