An influential partner to reach Australia's accountancy profession
Across a truly integrated platform Accounting Times delivers critical insights, knowledge, technical updates, inspiration, motivation and leadership for Australia’s accountants. Backed by a highly-talented content team acknowledged as experts in their field, Accounting Times is trusted at all levels – from the Australian Tax Office and federal regulators to practitioners at firms, large and small.
Who is Accounting Times?
Accounting Times is a powerful new channel for advertisers to reach accounting professionals. Created for small to medium sized accounting practices, Accounting Times keeps our engaged readership abreast of the latest trends, developments and direction of the accounting profession. Across a truly integrated platform that utilises digital advertising, mobile, social, broadcast, podcast, research, awards and conferences, Accounting Times delivers critical insights, knowledge, technical updates, inspiration, motivation and leadership for Australia’s accountants. Backed by a highly-talented content team acknowledged as experts in their field, Accounting Times is trusted at all levels – from the Australian Tax Office and federal regulators to practitioners.
Why advertise with Accounting Times
Highly targeted: Reach key people in the lucrative finance industry. 47% of the Accounting Times audience are decision-makers
Frequency and reach: A unique platform providing daily exposure for your business with over 25,000 monthly unique users.
Integrated platform: Deliver your message via multiple communication channels and bespoke touchpoints like news website, daily e-Newsletter, research and intelligence and events to name a few.
Sophisticated messaging: Utilise content marketing initiatives to drive reader engagement through inspired content and storytelling powered by our industry leading editorial team
Key stats and developments
0
Accounting Times website
Users per month
0
Accounting Times website
Pageviews per month
0
Accounting Times eNewsletter
and EDM subscriber-base
0
Accounting Times daily
eNewsletter Open Rate
0
Accounting Times daily
eNewsletter Opens per month
Audience Breakdown
Senior Associate
Lawyer
Partner
Solicitor
Associate
Special Counsel
Principal
Director
Barrister
Paralegal
Legal Counsel
Law Clerk
Attorney
Consultant
Legal Assistant
Senior Lawyer
Principal Lawyer
Senior Legal Counsel
Proudly partnered with
How we measure success
Awareness: Impressions, total opens and open rate
Build familiarity across the legal industry.
Education: Time on page, listens, watch time and engagement
Help tell richer stories that educate the market.
Direct Leads: Downloads, click-through rate and captured intent
Turn awareness into pipeline with measurable conversion signals.
Advertising Opportunities
Awareness: Impressions, total opens and open rate
Build familiarity across the legal industry.
Education: Time on page, listens, watch time and engagement
Help tell richer stories that educate the market.
Direct Leads: Downloads, click-through rate and captured intent
Turn awareness into pipeline with measurable conversion signals.
Advertising Opportunities
Accounting Times Digital
Accounting Times website (www.accountingtimes.com.au) and Daily Bulletin e-Newsletter is the go-to for Australian accountants delivering news, insightful analyses and features, business intelligence, exclusive research and reports that empower brokers to run a successful business. These digital platforms represent a powerful mechanism for immediate and continued connectivity with over 40,000+ accounting professionals visiting the site monthly and over 22,000+ subscribers to the Daily Bulletin e-Newsletter. Our range of advertising options can support any campaign or initiative, with tactical delivery including fully-featured display, content marketing, direct lead-generation and conversion- based marketing, plus other brand-based executions.
Digital Advertising Rates
WEBSITE
Popup
Rate per month: $3,750
SOV: 33%
CTR: 0.79%
Impressions per month: 19,800
Scrolling Gutters
Rate per month: $4,500
SOV: 5%
CTR: 0.22%
Impressions per month: 25,000
Billboard
Rate per month: $3,375
SOV: 33%
CTR: 0.15%
Impressions per month: 27,000
Superbanner
Rate per month: $3,050
SOV: 33%
CTR: 0.11%
Impressions per month: 28,000
Premium News Tile
Rate per month: $3,000
SOV: 33%
CTR: 0.12%
Impressions per month: 26,600
WEBSITE
Title
Rate per month
SOV
CTR
Impressions per month
Popup
$3,750
33%
0.79%
19,800
Scrolling Gutters
$4,500
5%
0.22%
25,000
Billboard
$3,375
33%
0.15%
27,000
Superbanner
$3,050
33%
0.11%
28,000
Premium News Tile
$3,000
33%
0.12%
26,600
ENEWSLETTER
Native (4x insertions)
Rate per month: $4,000
CTR: 0.5%
Impressions per month: 140,000
Banner A
Rate per month: $4,500
CTR: 0.1%
Impressions per month: 140,000
Leaderboard
Rate per month: $5,000
CTR: 0.19%
Impressions per month: 140,000
Banner C
Rate per month: $3,500
CTR: 0.01%
Impressions per month: 140,000
Banner B
Rate per month: $4,000
CTR: 0.03%
Impressions per month: 140,000
ENEWSLETTER
Title
Rate per month
CTR
Impressions per month
Native (4x insertions)
$4,000
0.5%
140,000
Banner A
$4,500
0.1%
140,000
Leaderboard
$5,000
0.19%
140,000
Banner C
$3,500
0.01%
140,000
Banner B
$4,000
0.03%
140,000
DIRECT MARKETING
Solus eDM
Rate per send: $4,695
CTR: 2.57%
Impressions per send: 5,900
DIRECT MARKETING
Title
Rate per send
CTR
Impressions per send
Solus eDM
$4,695
2.57%
5,900
Digital Specs
Banner A
Desktop 600x120 | 600x90
Tablet 720x820
Mobile 400x400 | 400x300
Billboard
Desktop 970x250px
Tablet 720x90px
Mobile 320x50px
Leaderboard
Desktop 600x120
Tablet 720x820
Mobile 320x520
MREC
Desktop 300x250
Tablet 720x820
Mobile 320x520
Native
Desktop 70 characters headline, 170 characters standfirst
Tablet 720x820
Mobile 320x520
Native (4x insertions)
Desktop 70 characters headline, 170 characters standfirst
Tablet 720x820
Mobile 320x520
Popup
Desktop 720x500
Tablet 720x820
Mobile 320x520
Premium News Tile
Desktop 800x250
Tablet 720x225
Mobile 320x100
Scrolling Gutters
Desktop 300x600 x2
Tablet 720x210
Mobile 320x186
Solus eDM
Desktop Desktop (N/A)
Tablet 720x820
Mobile 320x520
Superbanner
Desktop 300x600
Tablet 720x820
Mobile 320x520
Video Banner
Desktop Max 1920 x 1080 Min 960 x 540
Tablet 720x820
Mobile 320x520
Banner C
Desktop 600x120 | 600x90
Tablet 720x820
Mobile 400x400 | 400x300
Banner D
Desktop 600x120 | 600x90
Tablet 720x820
Mobile 400x400 | 400x300
Banner B
Desktop 600x120 | 600x90
Tablet 720x820
Mobile 400x400 | 400x300
Discover more with Accounting Times DISCOVER Sponsored Content Hub
Your voice within the industry
DISCOVER is the ultimate platform for commercial content, tailored specifically for Accounting Times' audience. Our platform provides a comprehensive and in-depth view of the latest insights, innovation and thought leadership from our esteemed partners. Whether it's a thought-provoking article, a captivating podcast or an engaging video, DISCOVER is the go-to destination for industry-leading content that will capture the imagination of your audience. With a well-crafted, content-based marketing strategy, DISCOVER ensures that your brand enjoys greater engagement and stays longer in the memory of your target market than standard display creatives. Our platform consolidates all channels to deliver outstanding results for your marketing campaign. By partnering with DISCOVER, you gain a powerful voice in the industry, which is heard through multi-channel packages described in detail below. Get ready to showcase your brand's thought leadership and engage with a wider audience, all under one roof.
Experience the power of DISCOVER and take your content marketing to the next level.
How do lawyers DISCOVER this custom content?
The DISCOVER Hub
With its own tab highlighted on the navigation bar, available on all pages, users can quickly and easily jump to the latest DISCOVER content, all housed in one dedicated area.
On the page itself, content is housed in chronological order, showcasing the content partner and expected read time.
In addition, DISCOVER content will also be tagged to the most relevant section of the website. For example, if your content is relevant to ‘Sales & marketing’, your article will be tagged accordingly and can be found in both DISCOVER and the ‘Sales & marketing’ section of the site.
View technical specifications click here.
DISCOVER exclusive marketing packages
Maximise your reach and influence
Are you looking to take your DISCOVER content marketing to the next level and reach a wider audience of accounting professionals? Look no further than our specially designed DISCOVER packages, carefully crafted to suit every budget and requirement.Our comprehensive packages are built with multi-channel distribution in mind, ensuring that your content gets maximum exposure and reaches the right audience through their preferred channel. Our packages offer a variety of placements that are also available separately. Whether it's social media posts, email, or website placements, we've got you covered. We can even create a bespoke package tailored to your specific needs and goals.
Digital
only
Podcast episode sponsorship
Podcast promoted on Accounting Times daily news bulletin
Promoted through a solus eDM to Accounting Times database
Promoted through a digital feature landing page on the Accounting Times website
Promoted through a website native advert for a month
Promoted via four native adverts in the daily e-bulletin
Promoted through social posts across LinkedIn, Facebook and X
SPECIAL PACKAGE RATE + GST
Let’s get started
We’d love to hear from you! For general inquiries, feel free to use the form below. We aim to respond within 24–48 hours.
Contact our team
Or if you would like to discuss any aspect of Lawyers Weekly partnership proposal in further detail, please do not hesitate to reach out directly to Lawyers Weekly commercial team.
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