They work long hours, and their lives are always on the go. These busy professionals manage their stress well on a daily basis, but after a while they need to stop and get away from it all. To reset and recharge they are only looking for the best when it comes to booking a well-deserved break.
They more often travel to destinations in North America, but also frequent parts of Asia, and Europe on occasion. To protect themselves while travelling they always cover themselves with the right travel insurance provider.
Once overseas they spend equally on luxury goods and experiences. They are described as being in the top quintile of affluent brand preferences, and these habits continue while they are overseas.
Other key stats:
- 40:60 split of those that book through a travel agent and those that book directly online themselves