These professionals are always on the move, and even when they take a break they still have a sense of adventure.
They are more likely to hire a car overseas and explore the open road. And when they come to a stop, they are looking to explore their surroundings on a hike, cast a line in a river, or ski down a mountain. Adventure is their game and they always ensure they have the right equipment and clothing to tackle any environment.
Unfortunately, things don’t always go to plan, particularly for adventure seekers (that’s part of the adventure, right?). Travel insurance is rated as highly important for these professionals.
Other key stats:
- 40:60 split of those that book through a travel agent and those that book directly online themselves