Fresh out of uni and getting started in their first job, these accounting graduates are just starting to find their feet in the industry.
They are often looking for further training to develop their skills and for mentors in the industry that can guide them. A lot of their consumption of information is through social media, but traditional forms of digital media are also highly rated.
These individuals are the future of the industry and first impressions last. Despite being mostly millennials and this current age of technology, once an accountant has honed their proficiency on a piece of software they are reluctant to change without seeing obvious and immediate benefits. With many tasks being lost to automation, accountants overall are looking for the next level of service they can deliver to their clients. This represents a great time to be a guiding light and upskill or expand junior accountants’ repertoire to set them up for the future.