Influential to their peers and influential to the wider industry. They are not just ambitious, in fact they are already in the top 5 per cent, but actively work to build the future of the profession.
They are often labelled as a “status seeker” and “image conscious”, however the adage, “Dress for the job you want, not the job you have” applies here. Their influence goes further than spending habits though and they are often mentors to those who are early in their careers. They lend influence through speaker events, consultancy, and consistent social media presence.
They aren’t afraid to voice their opinions, if they are impressed by your brand and the quality of your product they are likely to be important brand advocates.